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Are travellers willing to adopt MaaS? Exploring attitudinal and personality factors in the case of Madrid, Spain

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dc.contributor.authorLopez Carreiro, Iria
dc.contributor.authorMonzon, Andres
dc.contributor.authorLois García, David
dc.contributor.authorLopez Lambas, Maria E.
dc.date.accessioned2024-12-20T08:32:41Z
dc.date.available2024-12-20T08:32:41Z
dc.date.issued2021-10
dc.descriptionLa versión registrada de este artículo, publicado por primera vez en Travel Behaviour and Society, Volume 25, 2021, Pages 246-261, ISSN 2214-367X, está disponible en línea en el sitio web del editor: https://doi.org/10.1016/j.tbs.2021.07.011. The recorded version of this article, first published in Travel Behaviour and Society, Volume 25, 2021, Pages 246-261, ISSN 2214-367X, is available online at the publisher's website: https://doi.org/10.1016/j.tbs.2021.07.011
dc.description.abstractMobility as a Service (MaaS) is expected to significantly change our mobility patterns. However, it is still not clear who will accept this new mobility paradigm and how it will affect travellers’ behaviours. In this study, we identify a set of attitudinal and personality factors relevant for MaaS adoption based on a survey comprising 1,000 respondents in the metropolitan area of Madrid (Spain). The results show strong positive attitudes towards MaaS after being validated through a structural equation model. The higher the percentage of multimodal travellers, the more they are open to “new mobilities”, the greater their technological capabilities and curiosity, and the lower their cost sensitivity, then the higher the adoption potential for MaaS. Our analysis reveals four clusters in terms of individuals’ intention to use MaaS technologies (technological car-followers, unimodal travellers, MaaS-lovers and active public-transport supporters). Motivated by a significant environmental sensibility, MaaS-lovers appear to be the most likely to reduce their private car usage in favour of alternative modes. Overall, we recognise two main barriers that can frustrate MaaS adoption: low technology affinity and low openness to sharing-mobility services. Policies that focus on these two aspects can encourage MaaS acceptance.en
dc.description.versionversión publicada
dc.identifier.citationIria Lopez-Carreiro, Andres Monzon, David Lois, Maria E. Lopez-Lambas, Are travellers willing to adopt MaaS? Exploring attitudinal and personality factors in the case of Madrid, Spain, Travel Behaviour and Society, Volume 25, 2021, Pages 246-261, ISSN 2214-367X, https://doi.org/10.1016/j.tbs.2021.07.011
dc.identifier.doihttps://doi.org/10.1016/j.tbs.2021.07.011
dc.identifier.issn2214-367X
dc.identifier.urihttps://hdl.handle.net/20.500.14468/25012
dc.journal.titleTravel Behaviour and Society
dc.journal.volume25
dc.language.isoen
dc.page.final261
dc.page.initial246
dc.publisherElsevier
dc.relation.centerFacultad de Psicología
dc.relation.departmentPsicología Social y de las Organizaciones
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
dc.subject61 Psicología
dc.subject.keywordsMaaSen
dc.subject.keywordswillingness to adopten
dc.subject.keywordsattitudinal factorsen
dc.subject.keywordspersonality traitsen
dc.titleAre travellers willing to adopt MaaS? Exploring attitudinal and personality factors in the case of Madrid, Spainen
dc.typeartículoes
dc.typejournal articleen
dspace.entity.typePublication
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relation.isAuthorOfPublication.latestForDiscoveryb6351abd-a258-4b1a-a79d-f137c4ba644c
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