Publicación: Are travellers willing to adopt MaaS? Exploring attitudinal and personality factors in the case of Madrid, Spain
Cargando...
Fecha
2021-10
Editor/a
Director/a
Tutor/a
Coordinador/a
Prologuista
Revisor/a
Ilustrador/a
Derechos de acceso
info:eu-repo/semantics/openAccess
Título de la revista
ISSN de la revista
Título del volumen
Editor
Elsevier
Resumen
Mobility as a Service (MaaS) is expected to significantly change our mobility patterns. However, it is still not clear who will accept this new mobility paradigm and how it will affect travellers’ behaviours. In this study, we identify a set of attitudinal and personality factors relevant for MaaS adoption based on a survey comprising 1,000 respondents in the metropolitan area of Madrid (Spain). The results show strong positive attitudes towards MaaS after being validated through a structural equation model. The higher the percentage of multimodal travellers, the more they are open to “new mobilities”, the greater their technological capabilities and curiosity, and the lower their cost sensitivity, then the higher the adoption potential for MaaS. Our analysis reveals four clusters in terms of individuals’ intention to use MaaS technologies (technological car-followers, unimodal travellers, MaaS-lovers and active public-transport supporters). Motivated by a significant environmental sensibility, MaaS-lovers appear to be the most likely to reduce their private car usage in favour of alternative modes. Overall, we recognise two main barriers that can frustrate MaaS adoption: low technology affinity and low openness to sharing-mobility services. Policies that focus on these two aspects can encourage MaaS acceptance.
Descripción
La versión registrada de este artículo, publicado por primera vez en Travel Behaviour and Society, Volume 25, 2021, Pages 246-261, ISSN 2214-367X, está disponible en línea en el sitio web del editor: https://doi.org/10.1016/j.tbs.2021.07.011.
The recorded version of this article, first published in Travel Behaviour and Society, Volume 25, 2021, Pages 246-261, ISSN 2214-367X, is available online at the publisher's website: https://doi.org/10.1016/j.tbs.2021.07.011
Categorías UNESCO
Palabras clave
MaaS, willingness to adopt, attitudinal factors, personality traits
Citación
Iria Lopez-Carreiro, Andres Monzon, David Lois, Maria E. Lopez-Lambas, Are travellers willing to adopt MaaS? Exploring attitudinal and personality factors in the case of Madrid, Spain, Travel Behaviour and Society, Volume 25, 2021, Pages 246-261, ISSN 2214-367X, https://doi.org/10.1016/j.tbs.2021.07.011
Centro
Facultad de Psicología
Departamento
Psicología Social y de las Organizaciones