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Consumer Experience and Omnichannel Behavior in Various Sales Atmospheres

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dc.contributor.authorReina Paz, María Dolores
dc.contributor.authorJiménez Delgado, Fernando
dc.date.accessioned2025-01-28T09:15:18Z
dc.date.available2025-01-28T09:15:18Z
dc.date.issued2020-08-07
dc.descriptionThe registered version of this article, first published in “Frontiers in Psychology, 11, 1972", is available online at the publisher's website: Frontiers, https://doi.org/10.3389/fpsyg.2020.01972
dc.descriptionLa versión registrada de este artículo, publicado por primera vez en “Frontiers in Psychology, 11, 1972", está disponible en línea en el sitio web del editor: Frontiers, https://doi.org/10.3389/fpsyg.2020.01972
dc.description.abstractThe conceptual framework for our analysis is the approach to environmental psychology first introduced by different authors in 1974. Subsequently in 1982 this concept was applied to retail outlets so as to better understand the effect on consumers of atmospheric stimuli experienced in a physical store. Following the developing trend from traditional marketing to new online sales channels, various authors have sought to transfer and validate these theories with virtual outlets or e-stores, so as to validate them in a context of e-commerce. Our study thoroughly analyses and reviews the most widely accepted models in the study of the influence of sales atmospherics on consumer behavior in physical store environments, and the adaptation and application of such models to today’s omnichannel shopper behavior, where shopping environments combine physical sales settings with new digital sales atmospheres.en
dc.description.versionversión publicada
dc.identifier.citationPaz, M. D. R., & Delgado, F. J. (2020). Consumer experience and omnichannel behavior in various sales atmospheres. Frontiers in Psychology, 11, 1972. https://doi.org/10.3389/fpsyg.2020.01972
dc.identifier.doihttps://doi.org/10.3389/fpsyg.2020.01972
dc.identifier.issn1664-1078
dc.identifier.urihttps://hdl.handle.net/20.500.14468/25565
dc.journal.titleFrontiers in Psychology
dc.journal.volume11
dc.language.isoen
dc.publisherFrontiers
dc.relation.centerFacultad de Ciencias Económicas y Empresariales
dc.relation.departmentEconomía de la Empresa y Contabilidad
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.es
dc.subject53 Ciencias Económicas
dc.subject.keywordsexperienceen
dc.subject.keywordspurchasing processen
dc.subject.keywordsdigital atmosphereen
dc.subject.keywordsomnichannelen
dc.subject.keywordsconsumer behavioren
dc.titleConsumer Experience and Omnichannel Behavior in Various Sales Atmospheresen
dc.typeartículoes
dc.typejournal articleen
dspace.entity.typePublication
relation.isAuthorOfPublicationcf83beae-3717-45a3-9217-1a8540232c5e
relation.isAuthorOfPublication.latestForDiscoverycf83beae-3717-45a3-9217-1a8540232c5e
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