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Relevance of E-Participation in the state health campaign in Spain: #EstoNoEsUnJuego / #ThisIsNotAGame

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dc.contributor.authorSantoveña Casal, Sonia María
dc.contributor.authorMa Dolores Fernández Pérez
dc.date.accessioned2024-10-02T07:44:12Z
dc.date.available2024-10-02T07:44:12Z
dc.date.issued2022-01-11
dc.description.abstractConfronting the COVID-19 health emergency has forced public administrations in Spain to work with various networks as a means of promoting their campaigns to citizens. This paper aims to analyse digital citizens’ eparticipation by focusing on the state health campaign #EstoNoEsUnJuego - #ThisIsNotAGame. This campaign was launched by the Spanish Ministry of Health in September 2020 via Twitter with the objective of reinforcing protection measures against the virus. A sample consisting of 19,576 tweets, sent from September 2020 to February 2021, was investigated and the results have indicated that, of 9133 users, 64.8% of citizens collaborated in the dissemination of tweets. It was observed that most messages supported the campaign by disseminating information on measures, data and news. Only 0.1% of the messages were aggressive. The conclusion is that, despite not having created a true form of communication between public institutions and citizens, eparticipation has generated a functional connection between them. Citizens have acquired a responsible and participatory digital role which, although failing to show personal involvement in their comments, has been the main driving force behind the success of this campaign.en
dc.description.versionversión publicada
dc.identifier.citationSonia Santoveña-Casal, M Dolores Fernández Pérez, Relevance of E-Participation in the state health campaign in Spain: #EstoNoEsUnJuego / #ThisIsNotAGame, Technology in Society, Volume 68, 2022, 101877, ISSN 0160-791X, https://doi.org/10.1016/j.techsoc.2022.101877
dc.identifier.doihttps://doi.org/10.1016/j.techsoc.2022.101877
dc.identifier.issn0160-791X
dc.identifier.urihttps://hdl.handle.net/20.500.14468/23855
dc.journal.titleTechnology in Society
dc.journal.volume68
dc.language.isoen
dc.publisherElsevier
dc.relation.centerFacultad de Educación
dc.relation.departmentDidáctica, Organización Escolar y Didácticas Especiales
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.licenseAtribución-NoComercial-SinDerivadas 4.0 Internacional
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
dc.subject53 Ciencias Económicas::5312 Economía sectorial::5312.04 Educación
dc.subject.keywordsE-participationen
dc.subject.keywordsDigital citizenshipen
dc.subject.keywordsTwitteren
dc.subject.keywordsCOVID-19en
dc.subject.keywordsCommunicationen
dc.subject.keywordsSocial interactionen
dc.titleRelevance of E-Participation in the state health campaign in Spain: #EstoNoEsUnJuego / #ThisIsNotAGameen
dc.typeartículoes
dc.typejournal articleen
dspace.entity.typePublication
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relation.isAuthorOfPublication.latestForDiscoveryb9df24ff-d22d-4241-8e64-034fe442a0e3
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