Publicación: Relevance of E-Participation in the state health campaign in Spain: #EstoNoEsUnJuego / #ThisIsNotAGame
Cargando...
Fecha
2022-01-11
Editor/a
Director/a
Tutor/a
Coordinador/a
Prologuista
Revisor/a
Ilustrador/a
Derechos de acceso
info:eu-repo/semantics/openAccess
Título de la revista
ISSN de la revista
Título del volumen
Editor
Elsevier
Resumen
Confronting the COVID-19 health emergency has forced public administrations in Spain to work with various networks as a means of promoting their campaigns to citizens. This paper aims to analyse digital citizens’ eparticipation by focusing on the state health campaign #EstoNoEsUnJuego - #ThisIsNotAGame. This campaign was launched by the Spanish Ministry of Health in September 2020 via Twitter with the objective of reinforcing protection measures against the virus. A sample consisting of 19,576 tweets, sent from September 2020 to February 2021, was investigated and the results have indicated that, of 9133 users, 64.8% of citizens collaborated in the dissemination of tweets. It was observed that most messages supported the campaign by disseminating information on measures, data and news. Only 0.1% of the messages were aggressive. The conclusion is that, despite not having created a true form of communication between public institutions and citizens, eparticipation has generated a functional connection between them. Citizens have acquired a responsible and participatory digital role which, although failing to show personal involvement in their comments, has been the main driving force behind the success of this campaign.
Descripción
Categorías UNESCO
Palabras clave
E-participation, Digital citizenship, Twitter, COVID-19, Communication, Social interaction
Citación
Sonia Santoveña-Casal, M Dolores Fernández Pérez, Relevance of E-Participation in the state health campaign in Spain: #EstoNoEsUnJuego / #ThisIsNotAGame, Technology in Society, Volume 68, 2022, 101877, ISSN 0160-791X, https://doi.org/10.1016/j.techsoc.2022.101877
Centro
Facultades y escuelas::Facultad de Educación
Departamento
Didáctica, Organización Escolar y Didácticas Especiales