Publicación:
Abstractness and Messages Describing Consequences Promote Healthier Behavioral Intentions

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Fecha
2018-09-13
Autores
Carrera, Pilar
Muñoz, Dolores
Caballero, Amparo
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Atribución-NoComercial-SinDerivadas 4.0 Internacional
info:eu-repo/semantics/openAccess
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Routledge. Taylor & Francis Group
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Resumen
Many health-risk behaviors present a self-control conflict in which the short-term outcomes of an action conflict with its long-term consequences. Across three studies, we find that an abstract construal level leads people to focus on long-term rather than short-term consequences when both are described in a message (vs. no message). Studies 1 and 2 explore this hypothesis through a risk behavior (snacking on sugary products), and Study 3 does the same through a health behavior (physical exercise). In Study 1, the Behavioral Identification Form scale is used to measure the construal level as a personal disposition; Studies 2 and 3 use a priming task designed by Freitas, Gollwitzer, and Trope to manipulate the construal level. All these studies show that, under an abstract mindset, people who have read a mixed-outcome message (vs. no message) tend to base their behavioral plans on long-term outcomes. Individually or in small groups (e.g. school class, therapy groups) health messages can be presented along with protocols to change construal level and thus, promote healthier intentions
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Palabras clave
Construal level, health-risk, behavioral intentions, physical exercise, snacking on sugary products
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Centro
Facultad de Psicología
Departamento
Psicología Social y de las Organizaciones
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Grupo de innovación
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Cátedra