Persona:
Reina Paz, María Dolores

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0000-0001-8602-3411
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Reina Paz
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María Dolores
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2019 - 201912020 - 20233
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Mostrando 1 - 4 de 4
  • Miniatura
    Publicación
    Social networks and customer loyalty: review of loyalty keys and main social networks publications’ characteristics
    (Frontiers, 2023-10-20) Dávila Espuela, Nelida; Reina Paz, María Dolores; Sevilla Sevilla, Claudia
    The aim of this work is to shed light on the characteristics and relationship between customer loyalty and publications by the companies on social networks; it has been undertaken with the aid of an exhaustive review of previous studies from 1994 up to the present time. The purpose of the research is to generate a model that can tackle the practical characteristics of the publications on social networks to encourage loyalty. With a view to this, a model is developed that is an extension of the traditional “Four Stage Loyalty Model” based on other constructions of the same model, and combined with the characteristics of social networks publications defined in earlier literature. This reflexive approach is particularly important here due to the fact that companies have to be closer to customers’ requirements and customers have the option to choose from which type of communication they wish to be the object.
  • Miniatura
    Publicación
    Main theoretical consumer behavioural models. A review from 1935 to 2021
    (Elsevier, 2023-03) Reina Paz, María Dolores; Rodríguez Vargas, Juan Carlos
    In the area of company economy, consumer behaviour and consumer attitudes to consumption and debt have been the subject of study ever since this discipline came into practice. This publication is a result of an initial work that provides a conceptual analyses and review, within a line of research that the authors are developing, the aim of which is to establish the characteristics that determine the current consumer behaviour and the actual patterns of conduct that make it possible to devise a new contextual psycho-economic model with regard to consumer behaviour. This work is an exhaustive theoretical review of the numerous authors, theories and models concerning consumer behaviour considered from 1935 to 2021.
  • Miniatura
    Publicación
    Consumer Experience and Omnichannel Behavior in Various Sales Atmospheres
    (Frontiers, 2020-08-07) Reina Paz, María Dolores; Jiménez Delgado, Fernando
    The conceptual framework for our analysis is the approach to environmental psychology first introduced by different authors in 1974. Subsequently in 1982 this concept was applied to retail outlets so as to better understand the effect on consumers of atmospheric stimuli experienced in a physical store. Following the developing trend from traditional marketing to new online sales channels, various authors have sought to transfer and validate these theories with virtual outlets or e-stores, so as to validate them in a context of e-commerce. Our study thoroughly analyses and reviews the most widely accepted models in the study of the influence of sales atmospherics on consumer behavior in physical store environments, and the adaptation and application of such models to today’s omnichannel shopper behavior, where shopping environments combine physical sales settings with new digital sales atmospheres.
  • Miniatura
    Publicación
    Before a hotel room booking, do perceptions vary by gender? The case of Spain
    (Taylor & Francis, 2019-10-21) Sevilla Sevilla, Claudia; Mondéjar Jiménez, José; Reina Paz, María Dolores
    Corporate Social Responsibility (CSR) is implemented unevenly in the Spanish tourism industry. The hotel infrastructure of the country is not an exception. This study analyses the environmental, social and economic dimensions of initiatives with respect to the hotel offer which consumers living in Spain appreciate and value more based on their gender. Empirical analysis is approached using a model of structural equations in which the intensity and sign of differences between men and women can be seen. The main results show that aspects related to the environment are the most important for both genders. The dimensions in which differences are defined are the economic, more valued by men; and social, more valued by women. The document provides relevant information, filling a knowledge gap in this field.