Publicación: Main theoretical consumer behavioural models. A review from 1935 to 2021
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Fecha
2023-03
Autores
Rodríguez Vargas, Juan Carlos
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Derechos de acceso
info:eu-repo/semantics/openAccess
Título de la revista
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Editor
Elsevier
Resumen
In the area of company economy, consumer behaviour and consumer attitudes to consumption and debt have been the subject of study ever since this discipline came into practice. This publication is a result of an initial work that provides a conceptual analyses and review, within a line of research that the authors are developing, the aim of which is to establish the characteristics that determine the current consumer behaviour and the actual patterns of conduct that make it possible to devise a new contextual psycho-economic model with regard to consumer behaviour. This work is an exhaustive theoretical review of the numerous authors, theories and models concerning consumer behaviour considered from 1935 to 2021.
Descripción
The registered version of this article, first published in “Heliyon, 9(3)", is available online at the publisher's website: Elsevier, https://doi.org/10.1016/j.heliyon.2023.e13895
La versión registrada de este artículo, publicado por primera vez en “Heliyon, 9(3)", está disponible en línea en el sitio web del editor: Elsevier, https://doi.org/10.1016/j.heliyon.2023.e13895
La versión registrada de este artículo, publicado por primera vez en “Heliyon, 9(3)", está disponible en línea en el sitio web del editor: Elsevier, https://doi.org/10.1016/j.heliyon.2023.e13895
Categorías UNESCO
Palabras clave
Behavior, Brand, Company, Consumer, Economy, Models, Psychology
Citación
Paz, M. D. R., & Vargas, J. C. R. (2023). Main theoretical consumer behavioural models. A review from 1935 to 2021. Heliyon, 9(3). https://doi.org/10.1016/j.heliyon.2023.e13895
Centro
Facultades y escuelas::Facultad de Ciencias Económicas y Empresariales
Departamento
Economía de la Empresa y Contabilidad