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Analysis of the adoption of customer facing in-store technologies in retail SMEs

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dc.contributor.authorLorente Martínez, Javier
dc.contributor.authorNavío Marco, Julio
dc.contributor.authorRodrigo Moya, Beatriz
dc.date.accessioned2024-05-20T11:51:28Z
dc.date.available2024-05-20T11:51:28Z
dc.date.issued2020-11
dc.description.abstractBrick and mortar stores are suffering the dramatic revolution of the retail sector. Customer facing in-store technologies (CFIST) are a key component of the inevitable transformation of retail stores; yet the reasons to adopt such technologies by business owners may be little known. Based on a TOE and TAM inspired framework, this study analyses the drivers of such decision by small and medium size enterprises using a survey methodology. The results show that the attitude towards technology is the strongest predictor of the intention to adopt CFIST, highlighting the role of the top management in technology decisions. This conclusion has important implications for practitioners. This research is the first to address the adoption of CFIST by SMEs and therefore set the path for further studies about the impact and adoption of in-store technology in SMEs.en
dc.description.versionversión final
dc.identifier.doihttps://doi.org/10.1016/j.jretconser.2020.102225
dc.identifier.issn0969-6989; 1873-1384
dc.identifier.urihttps://hdl.handle.net/20.500.14468/12640
dc.journal.titleJournal of Retailing and Consumer Services
dc.journal.volume57
dc.language.isoen
dc.publisherElsevier
dc.relation.centerFacultad de Ciencias Económicas y Empresariales
dc.relation.departmentOrganización de Empresas
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
dc.subject.keywordsRetail
dc.subject.keywordsSME
dc.subject.keywordsin-store technologies
dc.subject.keywordsdigitalisation
dc.subject.keywordsbrick and mortar
dc.subject.keywordsTOE
dc.subject.keywordsTAM
dc.subject.keywordsCFIST
dc.titleAnalysis of the adoption of customer facing in-store technologies in retail SMEses
dc.typejournal articleen
dc.typeartículoes
dspace.entity.typePublication
relation.isAuthorOfPublication83ee7c49-5731-4c68-92b3-7e2abeb75dc7
relation.isAuthorOfPublication73eb7a1d-9243-4377-bd23-d855688462ee
relation.isAuthorOfPublication.latestForDiscovery83ee7c49-5731-4c68-92b3-7e2abeb75dc7
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