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CSR of stock markets companies and customers purchase intentions: An empirical analysis in Spain

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dc.contributor.authorHerrador Alcaide, Teresa Carmen
dc.contributor.authorTopa Cantisano, Gabriela Elba
dc.contributor.authorJuan José Fernández Muñoz
dc.date.accessioned2024-10-10T12:43:41Z
dc.date.available2024-10-10T12:43:41Z
dc.date.issued2024-05-06
dc.description.abstractThis research explores the relationship between IBEX 35 Firms’ customers’ perceptions of CSR, their attributions of CSR activities, positive affect, and purchase intentions through two independent empirical studies. Study 1 (N= 560) explores the serial mediation of four types of attributions (value-driven, stakeholders-driven, strategic-driven, and egoistic-driven) in the relationships between CSR perceptions and Purchase intentions. Study 2 (N =831) explores the moderating role of positive affect on the relationships between CSR perceptions and purchase intentions mediated by attributions. Results indicate that customers’ perceptions of CSR positively influence their attributions of CSR to a company’s motives, which in turn positively influence their positive affect and purchase intentions. Positive affect was found to moderate the relationship between CSR attributions and purchase intentions. Findings highlight the importance of companies engaging in CSR activities to positively influence customers’ perceptions of the company’s motives, which can lead to increased positive affect and ultimately purchase intentions.en
dc.description.versionversión publicada
dc.identifier.citationHerrador-Alcaide, T., Topa, G., & Fernández-Muñoz, J. J. (2024). CSR of stock markets companies and customers purchase intentions: An empirical analysis in Spain. Journal of Retailing and Consumer Services, 79, 103870. https://doi.org/10.1016/j.jretconser.2024.103870
dc.identifier.doihttps://doi.org/10.1016/j.jretconser.2024.103870
dc.identifier.issn0969-6989
dc.identifier.urihttps://hdl.handle.net/20.500.14468/24001
dc.journal.titleJournal of Retailing and Consumer Services
dc.journal.volume79
dc.language.isoen
dc.publisherElsevier
dc.relation.centerFacultad de Psicología
dc.relation.departmentPsicología Social y de las Organizaciones
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
dc.subject61 Psicología
dc.subject.keywordsCSRen
dc.subject.keywordsstock marketsen
dc.subject.keywordspurchase intentionsen
dc.subject.keywordscustomers’ perceptionsen
dc.subject.keywordsattributionsen
dc.subject.keywordspositive affecten
dc.subject.keywordsmediationen
dc.titleCSR of stock markets companies and customers purchase intentions: An empirical analysis in Spainen
dc.typeartículoes
dc.typejournal articleen
dspace.entity.typePublication
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relation.isAuthorOfPublication70d4b1b7-1364-4501-8c9e-6e50672b2251
relation.isAuthorOfPublication.latestForDiscoveryfd47b433-a0a5-46fb-8aab-a14aefca4bcd
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