Publicación: Framing the pandemic: A cognitive poetic approach to health communication
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2022-06-01
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info:eu-repo/semantics/openAccess
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Universidad Nacional de Educación a Distancia (España). Facultad de Filología. Departamento de Filologías Extranjeras y sus Lingüísticas
Resumen
La Poética Cognitiva ha permitido a las instituciones públicas y el mundo académico analizar y aportar recomendaciones relevantes acerca del uso del lenguaje en contextos sanitarios. El comienzo de la pandemia de COVID-19 ha hecho que aumentara el interés por este tipo de discursos de una manera sin precedentes y ha permitido que surgieran una serie de estudios que han evaluado la adecuación y el impacto de esta clase de mensajes. En este trabajo analizaremos una conferencia de prensa de Boris Johnson realizada en la primera fase de la pandemia, poniendo en práctica las conclusiones de las investigaciones sobre los aspectos lingüísticos de comunicación sanitaria desde una perspectiva de Lingüística Cognitiva, centrándonos en el uso de metáforas y si el marco bélico es adecuado en un contexto sanitario.
Cognitive Poetics has allowed academia and public institutions to analyse and, most importantly, to provide relevant recommendations for the use of language in health and illness-related contexts. The outbreak of the COVID-19 pandemics has soared the interest regarding this sort of discourses in an unprecedented way and has given rise to a series of studies that have evaluated the adequateness and the impact of such communications. In this dissertation we will do an analysis of a public statement by Boris Johnson delivered within the first stage of the pandemics, in which we will employ the research findings regarding the linguistic aspects of Health communication from a Cognitive Linguistic standpoint, with a focus on metaphors and whether the war framing could be adequate in an illness-related context.
Cognitive Poetics has allowed academia and public institutions to analyse and, most importantly, to provide relevant recommendations for the use of language in health and illness-related contexts. The outbreak of the COVID-19 pandemics has soared the interest regarding this sort of discourses in an unprecedented way and has given rise to a series of studies that have evaluated the adequateness and the impact of such communications. In this dissertation we will do an analysis of a public statement by Boris Johnson delivered within the first stage of the pandemics, in which we will employ the research findings regarding the linguistic aspects of Health communication from a Cognitive Linguistic standpoint, with a focus on metaphors and whether the war framing could be adequate in an illness-related context.
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comunicación en el ámbito sanitario, lingüística cognitiva, metáforas conceptuales, marcos, health communication, cognitive linguistics, conceptual metaphors, framing
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Facultades y escuelas::Facultad de Filología
Departamento
Filologías Extranjeras y sus Lingüísticas