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Acknowledging that Men are Moral and Harmed by Gender Stereotypes Increases Men’s Willingness to Engage in Collective Action on Behalf of Women

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dc.contributor.authorLópez Rodríguez, Lucía
dc.contributor.authorVázquez Botana, Alexandra
dc.contributor.authorMarco Brambilla
dc.contributor.orcidhttps://orcid.org/0000-0002-9153-0220
dc.contributor.orcidhttps://orcid.org/0000-0002-4774-3309
dc.date.accessioned2024-07-19T09:58:57Z
dc.date.available2024-07-19T09:58:57Z
dc.date.issued2024-03-02
dc.description.abstractThe rise of far-right parties with antifeminist sentiments constitutes a new challenge in the path to gender equality. Here, we aim to identify strategies to promote men’s acceptance of social change towards equality. Thus, we first examined key concerns about gender equality held by far-right supporters through a discourse analysis of 120 men. The findings revealed a focus on male victimhood, the negation and only partial recognition of inequality, and the delegitimization of feminism. Given the centrality of victimhood in the discourse of far-right male supporters and its social relevance, we developed several non-confrontational strategies based on men’s suffering and supposed (im)morality, and then compared the effectiveness of these strategies for getting men to commit more to gender equality. Two experimental studies (n = 417 and 428 men) revealed that recognizing that men are generally moral or that they also suffer because of gender stereotypes led participants to increase their willingness to participate in collective action for women’s rights. In contrast, questioning their morality by denouncing men’s violence against women had no impact on their intentions. We conclude that non-confrontational strategies that address men's concerns about feminist advancement can prevent potential defensive reactions and make them more receptive to social change towards gender equality.en
dc.description.versionversión publicada
dc.identifier.citationVázquez Botana, Alexandra; López-Rodríguez; Lucía. & Brambilla, Marco. Acknowledging that Men are Moral and Harmed by Gender Stereotypes Increases Men’s Willingness to Engage in Collective Action on Behalf of Women. Sex Roles 90, 417–443 (2024). https://doi.org/10.1007/s11199-024-01444-7
dc.identifier.doihttps://doi.org/10.1007/s11199-024-01444-7
dc.identifier.issn0360-0025; eISSN: 573-2762
dc.identifier.urihttps://hdl.handle.net/20.500.14468/23034
dc.journal.titleSex Roles
dc.journal.volume90
dc.language.isoen
dc.page.final443
dc.page.initial417
dc.publisherSpringer
dc.relation.centerFacultades y escuelas::Facultad de Psicología
dc.relation.departmentPsicología Social y de las Organizaciones
dc.rightsAtribución 4.0 Internacional
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
dc.subject63 Sociología::6302 Sociología Experimental::6302.02 Psicología social
dc.subject.keywordsanti-feminist menen
dc.subject.keywordsgender equalityen
dc.subject.keywordsfeminismen
dc.subject.keywordsgender rolesen
dc.subject.keywordsgender stereotypesen
dc.subject.keywordsmoral sufferingen
dc.subject.keywordsmale victimhooden
dc.subject.keywordsfar-right men ·en
dc.subject.keywordsnon-confrontationalen
dc.subject.keywordsmixed methodsen
dc.subject.keywordsdiscourse analysisen
dc.subject.keywordsexperimentalen
dc.titleAcknowledging that Men are Moral and Harmed by Gender Stereotypes Increases Men’s Willingness to Engage in Collective Action on Behalf of Womenen
dc.typeartículoes
dc.typejournal articleen
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relation.isAuthorOfPublication.latestForDiscoveryb8d5debb-e233-4c9a-bfbd-e216e4c1f83a
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