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Social networks and customer loyalty: review of loyalty keys and main social networks publications’ characteristics

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dc.contributor.authorDávila Espuela, Nelida
dc.contributor.authorReina Paz, María Dolores
dc.contributor.authorSevilla Sevilla, Claudia
dc.date.accessioned2025-01-28T09:45:15Z
dc.date.available2025-01-28T09:45:15Z
dc.date.issued2023-10-20
dc.descriptionThe registered version of this article, first published in “Frontiers in Psychology, 14", is available online at the publisher's website: Frontiers, https://doi.org/10.3389/fpsyg.2023.1286445
dc.descriptionLa versión registrada de este artículo, publicado por primera vez en “Frontiers in Psychology, 14", está disponible en línea en el sitio web del editor: Frontiers, https://doi.org/10.3389/fpsyg.2023.1286445
dc.description.abstractThe aim of this work is to shed light on the characteristics and relationship between customer loyalty and publications by the companies on social networks; it has been undertaken with the aid of an exhaustive review of previous studies from 1994 up to the present time. The purpose of the research is to generate a model that can tackle the practical characteristics of the publications on social networks to encourage loyalty. With a view to this, a model is developed that is an extension of the traditional “Four Stage Loyalty Model” based on other constructions of the same model, and combined with the characteristics of social networks publications defined in earlier literature. This reflexive approach is particularly important here due to the fact that companies have to be closer to customers’ requirements and customers have the option to choose from which type of communication they wish to be the object.en
dc.description.versionversión publicada
dc.identifier.citationEspuela, N. D., Paz, M. D. R., & Sevilla, C. S. (2023). Social networks and customer loyalty: review of loyalty keys and main social networks publications’ characteristics. Frontiers in Psychology, 14. https://doi.org/10.3389/fpsyg.2023.1286445
dc.identifier.doihttps://doi.org/10.3389/fpsyg.2023.1286445
dc.identifier.issn1664-1078
dc.identifier.urihttps://hdl.handle.net/20.500.14468/25575
dc.journal.titleFrontiers in Psychology
dc.journal.volume14
dc.language.isoen
dc.publisherFrontiers
dc.relation.centerFacultades y escuelas::Facultad de Ciencias Económicas y Empresariales
dc.relation.departmentEconomía de la Empresa y Contabilidad
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.es
dc.subject53 Ciencias Económicas
dc.subject.keywordsloyaltyen
dc.subject.keywordssocial networken
dc.subject.keywordssocial network characteristicsen
dc.subject.keywordsloyalty modelen
dc.subject.keywordscustomer loyaltyen
dc.subject.keywordsbranden
dc.titleSocial networks and customer loyalty: review of loyalty keys and main social networks publications’ characteristicsen
dc.typeartículoes
dc.typejournal articleen
dspace.entity.typePublication
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relation.isAuthorOfPublicationcf83beae-3717-45a3-9217-1a8540232c5e
relation.isAuthorOfPublication61aff5a3-5876-4812-9aaa-32795c847160
relation.isAuthorOfPublication.latestForDiscovery142d2f9c-6dfe-4786-b460-8ee7c58afd03
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