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Nano-influencers Edutubers: perspective of Centennial Generation Families in Spain

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dc.contributor.authorGil Quintana, Javier
dc.contributor.authorVida de León, Emilio
dc.contributor.authorOsuna Acedo, Sara
dc.contributor.authorMarta Lazo, Carmen
dc.date.accessioned2024-11-07T12:28:34Z
dc.date.available2024-11-07T12:28:34Z
dc.date.issued2022-02-24
dc.description.abstractIn recent decades, the incipient technological development has generated a radical change in the way people access and transmit knowledge. Educational institutions must have a teaching staff adapted to new forms of consuming information. The purpose of this research is to know the media competence of Spanish teachers, from the perspective of families of schoolchildren in primary education. This analysis is based on the investigation published by 50 renowned international experts in media competence, which revolves around six major dimensions. In our analysis, we focused on the processes of interaction, production, and dissemination of content by teachers on YouTube. A questionnaire has been devised with a sample formed by 1228 families, a personal interview with a sample formed by 20 families, and a comparative analysis of the productions and interaction of amateur teachers on YouTube platform and of recognized “edutubers,” as well as the use given to the dissemination of content on social networks. In the results obtained, the profile of a teaching staff that is increasingly disseminating and producing on social networks stands out, becoming content creators through their own YouTube channels, which also proposes tools for an interaction adapted to the centennial generation, using different digital communication tools. Differences were found comparing the three dimensions involved in this analysis, with teachers obtaining more positive evaluations as producers and as interactors in private schools than in subsidized and public schools. Likewise, differences were found between nano‐influencers and macro‐ influencers in the use of aesthetic elements that make up the videos analyzed among the “edutubers.”en
dc.description.versionversión publicada
dc.identifier.citationGil-Quintana, J., Vida de León, E., Osuna-Acedo, S., & Marta-Lazo, C. (2022). Nano-Influencers Edutubers: Perspective of Centennial Generation Families in Spain. Media and Communication, 10(1), 247-258. https://doi.org/10.17645/mac.v10i1.4760
dc.identifier.doihttp://doi.org/10.17645/mac.v10i1.4760
dc.identifier.issn2183-2439
dc.identifier.urihttps://hdl.handle.net/20.500.14468/24298
dc.journal.titleMedia and Communication
dc.journal.volume1
dc.language.isoen
dc.page.final258
dc.page.initial247
dc.relation.centerFacultades y escuelas::Facultad de Educación
dc.relation.departmentDidáctica, Organización Escolar y Didácticas Especiales
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.es
dc.subject53 Ciencias Económicas::5312 Economía sectorial::5312.04 Educación
dc.subject.keywordscentennial generationen
dc.subject.keywordsCovid‐19en
dc.subject.keywordseducationen
dc.subject.keywordsedutubersen
dc.subject.keywordsmedia competenceen
dc.subject.keywordsparentingen
dc.subject.keywordssocial networksen
dc.subject.keywordsteachers trainingen
dc.subject.keywordsYoutubeen
dc.titleNano-influencers Edutubers: perspective of Centennial Generation Families in Spainen
dc.typeartículoes
dc.typejournal articleen
dspace.entity.typePublication
person.familyNameGil Quintana
person.familyNameOsuna Acedo
person.givenNameJavier
person.givenNameSara
person.identifier.orcid0000-0003-0326-2535
person.identifier.orcid0000-0002-5454-6215
relation.isAuthorOfPublicationc8a2ccc0-9f98-40dc-b6e3-665a8f636bd7
relation.isAuthorOfPublicationc206de48-89e1-442f-89ac-cce35ecec448
relation.isAuthorOfPublication.latestForDiscoveryc8a2ccc0-9f98-40dc-b6e3-665a8f636bd7
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