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The Shopping Experience in Virtual Sales: A Study of the Influence of Website Atmosphere on Purchase Intention

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dc.contributor.authorJiménez Delgado, Fernando
dc.contributor.authorReina Paz, María Dolores
dc.contributor.authorThuissard Vasallo, J.
dc.contributor.authorSanz Rosa, D.
dc.coverage.spatialDGS VI JOLATE, Madrid, Spain, May 2018, and ICABR, Berkeley, USA, May–June 2017
dc.coverage.temporal2018
dc.date.accessioned2025-01-28T11:58:32Z
dc.date.available2025-01-28T11:58:32Z
dc.date.issued2021-09-30
dc.description.abstractThe conceptual framework for this research comes from the study of environmental psychology in response to a given environment that condition approach-avoidance behaviors. These three states were pleasure (satisfaction/happiness), arousal (stimulation), and dominance (feeling of control), or PAD. Subsequently, further research applied this theory to the context of a retail setting in order to better understand the influence of a physical store’s atmosphere on consumers. The main purpose of this study is to analyze the effects of certain marketing tools and the atmosphere created at a Point-Of-Sales (PoS) on the online shopping experience and purchase intention. The methodology for the work is based on the well-known stimulus-organism-response (S-O-R) model, which has been the subject of numerous consumer behavior studies. The approach for this study is an experiment in which a sample of individuals takes part in a double online shopping experience involving two different scenarios with different dimensions and atmospheres. Despite other existing research has demonstrated in the past the impact of vividness’ info and video materials on the purchase intention, the originality of this study is the usability of 3D-dimension as a virtual presence enhancer to demonstrate both, better experience and more realistic shopping behavior closer to the findings we can expect from a consumer on the physical traditional stores.en
dc.description.versionversión publicada
dc.identifier.citationJiménez-Delgado, F., Reina-Paz, M.D., Thuissard-Vasallo, I.J., Sanz-Rosa, D. (2021). The Shopping Experience in Virtual Sales: A Study of the Influence of Website Atmosphere on Purchase Intention. In: Pinto, A., Zilberman, D. (eds) Modeling, Dynamics, Optimization and Bioeconomics IV. ICABR DGS 2017 2018. Springer Proceedings in Mathematics & Statistics, vol 365. Springer, Cham. https://doi.org/10.1007/978-3-030-78163-7_11
dc.identifier.doihttps://doi.org/10.1007/978-3-030-78163-7_11
dc.identifier.issn978-3-030-78162-0 | Online ISBN: 978-3-030-78163-7
dc.identifier.urihttps://hdl.handle.net/20.500.14468/25589
dc.language.isoen
dc.publisherSpringer
dc.relation.centerFacultades y escuelas::Facultad de Ciencias Económicas y Empresariales
dc.relation.congressThe Joint Meeting 6th International Conference on Dynamics, Games, and Science – DGSVI – JOLATE and in the 21st ICABR Conference.
dc.relation.departmentEconomía de la Empresa y Contabilidad
dc.rightsinfo:eu-repo/semantics/restrictedAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
dc.subject53 Ciencias Económicas
dc.subject.keywordsConsumer behavioren
dc.subject.keywordsMulti-channel retailingen
dc.subject.keywordsOnline buying experienceen
dc.subject.keywordsInternet shoppingen
dc.subject.keywordsOnline atmosphereen
dc.subject.keywordsVirtual presenceen
dc.subject.keywordsE-commerceen
dc.titleThe Shopping Experience in Virtual Sales: A Study of the Influence of Website Atmosphere on Purchase Intentiones
dc.typeactas de congresoes
dc.typeconference proceedingsen
dspace.entity.typePublication
relation.isAuthorOfPublicationcf83beae-3717-45a3-9217-1a8540232c5e
relation.isAuthorOfPublication.latestForDiscoverycf83beae-3717-45a3-9217-1a8540232c5e
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