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Trust on Personalised Electronic Commerce

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dc.contributor.authorGijón Tascón, María Covadonga
dc.contributor.authorFernández Bonilla, Fernando
dc.contributor.authorCuadrado Gallego, Juan José
dc.contributor.authorUsero, Luis
dc.contributor.orcidhttps://orcid.org/0000-0001-8178-5556
dc.contributor.orcidhttps://orcid.org/0000-0001-8658-9992
dc.coverage.spatialGrecia
dc.coverage.temporal2023-05-05
dc.date.accessioned2025-02-27T17:57:19Z
dc.date.available2025-02-27T17:57:19Z
dc.date.issued2023-05-26
dc.description.abstractThis study aims to find out the level of concern of Internet users in Spain for personalised advertising. The privacy and value of users' data is closely related to the risk and trust they feel in the network. Users are concerned about personalised advertising because they feel that their privacy is at risk. A Generalised Ordered Logit model is used, which will estimate users' levels of concern, using variables such as their Internet security tools and other socio-demographic variables. Some of the conclusions obtained are the inverse relationship between trust in the Internet and the development of excessive concern about receiving personalised advertising and the positive impact of having suffered from fraud and having high levels of concern about personalised.en
dc.description.versionversión final
dc.identifier.citationCovadonga Gijón, Fernando Fernández-Bonilla, Juan José Cuadrado-Gallego, and Luis Usero. 2023. Trust on Personalised Electronic Commerce. In Proceedings of the 27th International Database Engineered Applications Symposium (IDEAS '23). Association for Computing Machinery, New York, NY, USA, 119–126. https://doi.org/10.1145/3589462.3589503
dc.identifier.doihttps://doi.org/10.1145/3589462.3589503
dc.identifier.isbn9798400707445
dc.identifier.urihttps://hdl.handle.net/20.500.14468/25996
dc.language.isoen
dc.publisherAssociation for Computing Machinery, ACM
dc.relation.centerFacultades y escuelas::Facultad de Derecho
dc.relation.congressIDEAS '23: International Database Engineered Applications Symposium Conference
dc.relation.departmentEconomía Aplicada y Gestión Pública
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
dc.subject53 Ciencias Económicas
dc.subject56 Ciencias Jurídicas y Derecho
dc.subject.keywordselectronic commerceen
dc.subject.keywordstrusten
dc.subject.keywordsprivacy & security in digital businessen
dc.subject.keywordsdata analyticsen
dc.subject.keywordsregression analysisen
dc.subject.keywordsmarketing managementen
dc.subject.keywordsrisk analysisen
dc.titleTrust on Personalised Electronic Commerceen
dc.typeartículoes
dc.typejournal articleen
dspace.entity.typePublication
relation.isAuthorOfPublicationda4e20c7-d5df-419b-9e64-a32e98766ed0
relation.isAuthorOfPublication5c80a28a-3888-4978-a5b1-961d9cd758bd
relation.isAuthorOfPublication.latestForDiscoveryda4e20c7-d5df-419b-9e64-a32e98766ed0
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