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Motivational Emails in Distance University

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dc.contributor.authorParte Esteban, Laura
dc.contributor.authorMellado Bermejo, Lucía
dc.contributor.orcidhttps://orcid.org/0000-0003-3427-9292
dc.date.accessioned2024-07-19T07:18:03Z
dc.date.available2024-07-19T07:18:03Z
dc.date.issued2021
dc.description.abstractInteractions between instructors and students at distance learning universities are crucial in motivating students and enhancing learning outcomes. Although prior empirical studies have examined email messages at distance learning universities from different perspectives, this is the first study, to the best of our knowledge, to explore the effectiveness of emails considering the students' profiles and their behavior on learning platforms. Specifically, we differentiate between students who are "active" in virtual courses (called "active" students) and students who are "nonactive' in virtual courses (called "inactive" students) in order to design email content and motivate students. Focusing on this differentiation and a control group, we investigate in a Managerial Accounting for Tourism course the effectiveness of motivational emails to: (1) engage students in the virtual course; (2) detect similar behaviors according to sociodemographic characteristics; and (3) affect learning outcomesen
dc.description.versionversión publicada
dc.identifier.citationParte Esteban, Laura, Mellado Bermejo, Lucia (2021) Motivational Emails in Distance University. Journal of Educators Online, 18(3), p.3
dc.identifier.issn1547-500X
dc.identifier.urihttps://hdl.handle.net/20.500.14468/23023
dc.journal.issue3
dc.journal.titleJournal of Educators Online
dc.journal.volume18
dc.language.isoen
dc.page.final133
dc.page.initial120
dc.publisherGrand Canyon University, USA
dc.relation.centerFacultades y escuelas::Facultad de Ciencias Económicas y Empresariales
dc.relation.departmentEconomía de la Empresa y Contabilidad
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/deed.es
dc.subject53 Ciencias Económicas
dc.subject.keywordsasynchronous communicationen
dc.subject.keywordshigher educationen
dc.subject.keywordslearning management systemen
dc.subject.keywordsmotivational email messagesen
dc.titleMotivational Emails in Distance Universityen
dc.typeartículoes
dc.typejournal articleen
dspace.entity.typePublication
person.familyNameMellado Bermejo
person.givenNameLucía
person.identifier.orcid0000-0003-3480-1933
relation.isAuthorOfPublication4f77e8cd-f18a-4461-912b-23c24d42aee8
relation.isAuthorOfPublication.latestForDiscovery4f77e8cd-f18a-4461-912b-23c24d42aee8
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