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Realfooders Influencers on Instagram: from followers to consumers

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dc.contributor.authorGil Quintana, Javier
dc.contributor.authorSantoveña Casal, Sonia María
dc.contributor.authorRomero Riaño, Efrén
dc.contributor.orcidhttps://orcid.org/0000-0003-0326-2535
dc.contributor.orcidhttps://orcid.org/0000-0002-9761-6148
dc.contributor.orcidhttps://orcid.org/0000-0002-3627-9942
dc.date.accessioned2024-11-07T09:20:32Z
dc.date.available2024-11-07T09:20:32Z
dc.date.issued2021-02-08
dc.description.abstract(1)Background: Realfooders have positioned themselves in social networks such as Instagram by posting photographs of recipes, advises, habits and nutritional behaviours which are advertised as reliable nutritional patterns and by their self-promotion as highly trained people in the field of nutrition which sometimes jeopardises the health of digital citizenry. (2) Methods: In this article, we develop a quantitative study for analysing the influence of selected Realfooders on 2,866,980 followers on Instagram, taking into account channel variables (gender, location, interests and motivations), followers’ variables (engagement, interaction and consumption) and some variables related to the message of 54 posts about breakfast. (3) Results: Selected Realfooders concentrate their followers in Spain, mostly women between 18 and 24 and between 35 and 44 years old who link their interests on food to the cult of the body and recreational areas. On the other hand, the content generated by Realfooders has been increasing its impact using advertising and marketing techniques for awaking consumer’s interest. (4) Conclusions: Educational and social agents are facing the challenge of low health literacy in young population. Therefore, it is necessary to design and implement strategies for developing critical thinking that allow them to assess the content generated by Realfooders and identify which recommendations can be harmful or beneficial to their health.en
dc.description.versionversión publicada
dc.identifier.citationGil-Quintana, J.; Santoveña-Casal, S.; Romero Riaño, E. Realfooders Influencers on Instagram: From Followers to Consumers. Int. J. Environ. Res. Public Health 2021, 18, 1624. https://doi.org/10.3390/ijerph 18041624
dc.identifier.doihttps://doi.org/10.3390/ijerph18041624
dc.identifier.issn1660-4601
dc.identifier.urihttps://hdl.handle.net/20.500.14468/24284
dc.journal.titleInternational Journal of Environmental Research and Public Health
dc.journal.volume18
dc.language.isoen
dc.publisherMDPI
dc.relation.centerFacultad de Educación
dc.relation.departmentDidáctica, Organización Escolar y Didácticas Especiales
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.es
dc.subject53 Ciencias Económicas::5312 Economía sectorial::5312.04 Educación
dc.subject.keywordsdigital mediaen
dc.subject.keywordshealth literacyen
dc.subject.keywordsinfluencers and native advertisingen
dc.titleRealfooders Influencers on Instagram: from followers to consumersen
dc.typeartículoes
dc.typejournal articleen
dspace.entity.typePublication
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relation.isAuthorOfPublicationb9df24ff-d22d-4241-8e64-034fe442a0e3
relation.isAuthorOfPublication.latestForDiscoveryc8a2ccc0-9f98-40dc-b6e3-665a8f636bd7
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