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Gijón Tascón, María Covadonga

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Gijón Tascón
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María Covadonga
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search.filters.applied.f.itemDepartamento: Economía Aplicada y Gestión Pública ×

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Now showing 1 - 3 of 3
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    Publication
    Trust on Personalised Electronic Commerce
    (Association for Computing Machinery, ACM, 2023-05-26) Gijón Tascón, María Covadonga; Fernández Bonilla, Fernando; Cuadrado Gallego, Juan José; Usero, Luis; https://orcid.org/0000-0001-8178-5556; https://orcid.org/0000-0001-8658-9992
    This study aims to find out the level of concern of Internet users in Spain for personalised advertising. The privacy and value of users' data is closely related to the risk and trust they feel in the network. Users are concerned about personalised advertising because they feel that their privacy is at risk. A Generalised Ordered Logit model is used, which will estimate users' levels of concern, using variables such as their Internet security tools and other socio-demographic variables. Some of the conclusions obtained are the inverse relationship between trust in the Internet and the development of excessive concern about receiving personalised advertising and the positive impact of having suffered from fraud and having high levels of concern about personalised.
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    Publication
    Different approaches to Spanish e-government: from use to impact
    (Elsevier, 2025-02-12) Gijón Tascón, María Covadonga; Fernández Bonilla, Fernando; Ruiz Rua, Aurora
    This paper examines the factors that determine the use of e-government services in Spain. It identifies key determinants, including e-services usage synergies, e-trust, e-skills and socio-demographic determinants of e-government use as an outcome of a logit model with national data from 2023. The main results highlight the key role of ICT skills, confidence in technology and the quality of Internet connectivity, revealing significant disparities between socio-economic groups. Meanwhile, it explores the second and third levels of the digital divide, with a special focus on the information and ICT domain and its effective application, analysing the penetration and main uses of e-government in Spain. Policy recommendations call for the enhancement of digital literacy, the fostering of trust in e-government and the improvement of Internet access for vulnerable populations to promote inclusive digital governance.
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    Publication
    E-commerce in Spain: Determining factors and the importance of the e-trust
    (Elsevier, 2022-01-15) Gijón Tascón, María Covadonga; Vega, Bárbara de la; Fernández Bonilla, Fernando
    This paper identifies and estimates the determinants for participating in e-commerce and developing e-trust, as well as the importance of e-trust for e-commerce in Spain. For its analysis, a national survey from 2014 to 2019 is used and the logit model is implemented. It is concluded that the e-trust is a determining factor in e-commerce, and the improvement of equality education helps the growth of online commerce and e-trust. In turn, e-trust encourages the use of all digital resources.