(Taylor & Francis, 2023-08-07) López González, Alejandro; Moral, María J.; Taylor & Francis; https://orcid.org/0000-0001-5515-5235; https://orcid.org/0000-0002-0966-7034
Beer is a widely consumed beverage in Spain, particularly among the large numbers of tourists that visit our coastal regions. By taking into consideration the Spanish consumption statistics provided by the Spanish Ministry of Agriculture, Fisheries and Food, it is intended to measure the influence of tourism on beer sales, once having controlled the main factors of demand (prices, income, unemployment) and having avoided the multicollinearity between tourist frequentation and seasonality. It is concluded that tourism has a positive and significant impact on the relevant market of each region and month, as well as on the differences between the income of the local population and the one of tourists.
