Persona:
Navío Marco, Julio

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0000-0001-5163-9777
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Navío Marco
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Julio
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2018 - 201942020 - 202411
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search.filters.applied.f.itemDepartamento: Organización de Empresas × search.filters.applied.f.itemFacultad: Facultad de Ciencias Económicas y Empresariales ×

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Mostrando 1 - 10 de 15
  • Miniatura
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    Progress in wireless technologies in hospitality and tourism
    (Emerald, 2019-11-21) Navío Marco, Julio; Ruiz Gómez, Luis Manuel; Sevilla Sevilla, Claudia
    Purpose This paper aims to critically review the progression of wireless technologies in tourism and hospitality since 2000. Wireless technologies are a set of information and communications technologies (ICTs) involving radio transmission (such as mobile or satellite technologies) that are extensively used in tourism and hospitality, but which have not yet been studied comprehensively. Design/methodology/approach This study is a mixed methods review combining a quantitative and qualitative approach and including a systematic review of the academic literature since 2000. Findings Contrary to the prevailing focus of study on mobile technologies, the authors open the field to other technologies (such as Zigbee or Bluetooth), and in a particular highlight, the large role played by satellite technology in tourism and how this is reflected in the literature. In literature reviews linking tourism and ICTs, the authors find that excluding some journals may leave out notable aspects for any systematic analysis. Moreover, the study highlights the importance of wireless technologies in a sensor-based convergence between the physical and digital worlds. Originality/value The contribution is mainly twofold: first, the authors develop the literature on tourism with a better understanding of the role played by these technologies in supporting tourism and hospitality, by updating sources and research work; second, the authors take a holistic, all-encompassing approach, providing a truly comprehensive view of the literature on tourism and ICTs, in which wireless technologies have always been approached with fragmented or limited scope, lacking a view in the round.
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    Innovative policies for industrial transition in the EU: Mitigating the social impacts?
    (Taylor & Francis, 2022-06-08) Bujidos Casado, María Jesús; Rodrígues Fernández, María; Navío Marco, Julio
    The resurgence of industrial policies in the European Union has led to the introduction of policies to support regions in industrial transition within the framework of territorial cohesion policies. There is an initial interest in introducing a social component in these policies. This brief investigation reviews the actions carried out to date and reflects on their implementation. The European Commission has launched several regional policy pilots, which could help in the definition of new industrial transition policies, but these policies require to progress in their practical implementation, in order to obtain the expected results, thus mitigating the social impacts that the transition may cause in the regions of Europe. From the analysis of the pilots and the state of the art, we propose some recommendations to operationalize these policies, based mainly in an appropriate policy mix, consideration of the spatial components, involvement of the stakeholders, and the use of bottom-up and neo-endogenous approaches.
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    Analysis of the adoption of customer facing in-store technologies in retail SMEs
    (Elsevier, 2020-11) Lorente Martínez, Javier; Navío Marco, Julio; Rodrigo Moya, Beatriz
    Brick and mortar stores are suffering the dramatic revolution of the retail sector. Customer facing in-store technologies (CFIST) are a key component of the inevitable transformation of retail stores; yet the reasons to adopt such technologies by business owners may be little known. Based on a TOE and TAM inspired framework, this study analyses the drivers of such decision by small and medium size enterprises using a survey methodology. The results show that the attitude towards technology is the strongest predictor of the intention to adopt CFIST, highlighting the role of the top management in technology decisions. This conclusion has important implications for practitioners. This research is the first to address the adoption of CFIST by SMEs and therefore set the path for further studies about the impact and adoption of in-store technology in SMEs.
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    The rising importance of the "Smart territory" concept: definition and implications
    (Elsevier, 2020-12-01) Gerli, Paolo; Navío Marco, Julio; Rodrigo Moya, Beatriz
    The “Smart territory” concept emerges strongly not only as an extension of the smart city concept but also in opposition to it. The “smartization” of cities can produce a digital gap in the territories, particularly in rural areas that do not have the services and capabilities that citizens in urban areas enjoy. This is the first study fully focusing on the concept of ‘smart territory’, its relevance and the reasons for its emergence. It is also a wake-up call about the benefits of its momentum in the field of digital public policies, particularly in Europe. The beginning of the EU programming period 2021–2027 represents a good opportunity to include clear initiatives for smartization in the Territorial Cohesion Policies, expanding their wider scope and operationalization to different geographical areas.
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    Coopetition as an innovation strategy in the European Union: Analysis of the German case
    (Elsevier, 2019-10) Bujidos Casado, María; Navío Marco, Julio::virtual::4236::600; Rodrigo Moya, Beatriz::virtual::4237::600; Navío Marco, Julio; Rodrigo Moya, Beatriz; Navío Marco, Julio; Rodrigo Moya, Beatriz; Navío Marco, Julio; Rodrigo Moya, Beatriz
    The aim of this article is to provide an in-depth examination of the relationship between coopetition and innovation in the European context. After examining the main findings in the literature on the subject, the article analyses the data from the Eurostat Community Innovation Survey (CIS2012), in Germany, and conducts a quantitative study associating coopetition and innovation with a view to observing how coopetitive companies perform in the field of innovation and what characteristics they have. Amongst other findings, the results yield a certain relationship between international coopetition and cooperation with international clients in the public sector, and also governments and international universities, while at the same time showing less interest in collaborating with private partners when coopeting on a domestic level. The size of the firm, the location of the partners or the percentage of employees with a university degree, are just some of the factors that are incorporated into the analysis.
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    Progress in information technology and tourism management: 30 years on and 20 years after the internet -Revisiting Buhalis & Law's landmark study about eTourism
    (Elsevier, 2018-12-01) Navío Marco, Julio::virtual::4230::600; Ruiz Gómez, Luis Manuel::virtual::4231::600; Sevilla Sevilla, Claudia::virtual::4232::600; Navío Marco, Julio; Ruiz Gómez, Luis Manuel; Sevilla Sevilla, Claudia; Navío Marco, Julio; Ruiz Gómez, Luis Manuel; Sevilla Sevilla, Claudia; Navío Marco, Julio; Ruiz Gómez, Luis Manuel; Sevilla Sevilla, Claudia
    “Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research” is reviewed in terms of its significance to academic literature linking Information and Communication Technologies (ICTs) and tourism. Ten years after its publication in 2008, we revisit this paper with a view to observing the main changes in eTourism over these years, analysing the strategic lines that are driving its evolution, and verifying the fulfilment of the tendencies anticipated by Buhalis and Law. Their diagnosis has been very accurate and, given the rapidity of the technological changes, it is appropriate to highlight the changes that this sector has experienced since then.
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    Environment, tourism and satellite technology: Exploring fruitful interlinkages
    (Elsevier, 2020-07) Sevilla Sevilla, Claudia; Navío Marco, Julio; Ruiz Gómez, Luis Manuel
    Highlights The literature is rich in papers linking tourism, satellites and the environment. Satellite technology may find new applications in tourism areas. We identify areas where tourism affects or is affected by the environment. This fertile combination has not yet been reflected in tourism literature.
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    Business internships for bachelor's degrees at blended learning universities: A pilot study to assess the transition from hybrid studies to the workplace
    (Elsevier, 2023-07) Navío Marco, Julio; Sánchez Figueroa, María Cristina; Galán González, Arturo
    Enhancing the employability of new graduates is a growing demand for universities. The subject “Curricular Practices” (a business internship) in the undergraduate qualifications of management, economics, and business offers students the chance to experience on-site learning in the labour environment, which does not fit in a priori with blended and online teaching but, in contrast, can offer them a structured transition from the virtual classroom to a personal presence, as required in the workplace. The main objective of this research is to assess the interest in the professional boundary-crossing of university students of hybrid studies. This pilot study with students from bachelor’s degrees in management (business administration) and economics at one of the largest blended universities in Europe shows that students take on an active role in the learning process and professionally socialise through internships. Student become more involved. They acquire reflexive learning and increase their participation in different activities. Furthermore, internships give them a richer, more diversified (online and offline) and efficient education. This type of subject offers more opportunities than an exclusively virtual learning environment, generating positive synergies that improve the regulated transition process from a hybrid academic university environment to the workplace.
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    Driving students’ engagement and satisfaction in blended and online learning universities: Use of learner-generated media in business management subjects
    (Elsevier, 2024-07) Navío Marco, Julio; Mendieta Aragón, Adrián; Fernández de Tejada Muñoz, Victoria; Bautista-Cerro Ruiz, María José
    The use of student-generated digital content is still limited in business management subjects, especially in blended and online courses, and it is particularly under-researched. This investigation analyses the results of a teaching innovation project in a business management subject in a bachelor’s degree at one of the largest hybrid universities in Europe. In the project, students are encouraged to be ‘instructors’, producing videos where they teach their classmates. The results reveal that the active role adopted by the student as instructor, through the creation of digital content, could foster a significant improvement in the understanding of the concepts of management, increase in the capacity to retain information and improve learning planning, among other benefits. The students enjoy this kind of activity, which promotes their engagement, and consider that digital content can be more effective than traditional printed resources. The findings show different results depending on the student’s role (instructor or learner). This study is also an invitation to deepen the capabilities of blended learning in business management, particularly in the use of these strategies in higher education.
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    Student´s social e-reputation (“karma”) as motivational factor in MOOC learning
    (Taylor & Francis, 2021-04-03) Navío Marco, Julio; Solórzano García, Marta
    In this paper, we analyse the role of the student’s digital reputation as a motivational factor for successfully completing Massive Open Online Courses (MOOCs). After a review of the academic literature on the role that the student’s reputation plays in community learning and to understand the role of involving the student that new techniques of gamification have taken in virtual learning, an empirical analysis is performed on the basis of data from a pioneer MOOC of Social Entrepreneurship (5016 registered students, 3250 of whom actually started). Using Classification and Regression Trees (CARTs) and Principal Component Analysis (PCA), we conclude that social reputation is a key factor for the student in successfully completing the course, and that the student’s retention is, along with his e-reputation (“karma”), directly related to his degree of participation, the rewards received, and his correspondence with peers. This shows that one of the factors that explain the student’s MOOC completion is his degree of interaction with other students, and particularly his reputation among them.