Persona: Navío Marco, Julio
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0000-0001-5163-9777
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Navío Marco
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Julio
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Publicación Are retailers leveraging in-store analytics? An exploratory study(Emerald, 2022-05-03) Lorente Martínez, Javier; Navío Marco, Julio; Rodrigo Moya, BeatrizPurpose The purpose of this study is to analyse the level of adoption of in-store analytics by brick-and-mortar retailers. Web analytics technology has been widely adopted by online retailers, and the technology to gather similar information in physical stores is already available. This study explores how such technology is valued and adopted by retailers. Design/methodology/approach This study is based on interviews and a focus group of 21 retail executives using a semi-structured interview methodology. An in-store analytics service was defined, along with specific key performance indicators (KPIs) and use cases to structure respondents' feedback. Findings Although noteworthy differences have been found in the value of KPIs and use cases by type of business, the main finding is that none of the respondents reached the stage of a brick-and-mortar data-driven company. In-store analytics services are in the early stages of Rogers' (1983) model of diffusion of innovations. Three main reasons are presented: lack of technology knowledge, budget priority and a data culture inside the companies. Practical implications The results should encourage scholars to further investigate the drivers accelerating the adoption of these technologies. Practitioners and solution providers should strive for improvement in the simplicity of their solutions. Originality/value This study is the first to analyse the level of adoption of in-store analytics from the perspective of retailers.Publicación Driving students’ engagement and satisfaction in blended and online learning universities: Use of learner-generated media in business management subjects(Elsevier, 2024-07) Navío Marco, Julio; Mendieta Aragón, Adrián; Fernández de Tejada Muñoz, Victoria; Bautista-Cerro Ruiz, María JosefaThe use of student-generated digital content is still limited in business management subjects, especially in blended and online courses, and it is particularly under-researched. This investigation analyses the results of a teaching innovation project in a business management subject in a bachelor’s degree at one of the largest hybrid universities in Europe. In the project, students are encouraged to be ‘instructors’, producing videos where they teach their classmates. The results reveal that the active role adopted by the student as instructor, through the creation of digital content, could foster a significant improvement in the understanding of the concepts of management, increase in the capacity to retain information and improve learning planning, among other benefits. The students enjoy this kind of activity, which promotes their engagement, and consider that digital content can be more effective than traditional printed resources. The findings show different results depending on the student’s role (instructor or learner). This study is also an invitation to deepen the capabilities of blended learning in business management, particularly in the use of these strategies in higher education.Publicación Student´s social e-reputation (“karma”) as motivational factor in MOOC learning(Taylor & Francis, 2021-04-03) Navío Marco, Julio; Solórzano García, MartaIn this paper, we analyse the role of the student’s digital reputation as a motivational factor for successfully completing Massive Open Online Courses (MOOCs). After a review of the academic literature on the role that the student’s reputation plays in community learning and to understand the role of involving the student that new techniques of gamification have taken in virtual learning, an empirical analysis is performed on the basis of data from a pioneer MOOC of Social Entrepreneurship (5016 registered students, 3250 of whom actually started). Using Classification and Regression Trees (CARTs) and Principal Component Analysis (PCA), we conclude that social reputation is a key factor for the student in successfully completing the course, and that the student’s retention is, along with his e-reputation (“karma”), directly related to his degree of participation, the rewards received, and his correspondence with peers. This shows that one of the factors that explain the student’s MOOC completion is his degree of interaction with other students, and particularly his reputation among them.Publicación Influence of organisational innovation and innovation in general on eco-innovation in European companies(Emerald, 2021-10-13) Rodríguez Rebés, Laura; Ibar Alonso, Raquel; Navío Marco, JulioPurpose This research focuses on establishing relationships between eco-innovation and organisational innovation to characterise organisational eco-innovation in European Union companies. We also aim to investigate the forms of organisational innovation that eco-innovative companies use as well as the factors or determinants of eco-innovation in the corporate environment that impel the use of organisational innovation. Design/methodology/approach We use the estimation of different binary logistic regression models with maximum likelihood applied to a sample obtained from the Eurostat's Community Innovation Survey 2014 database as a starting point. Findings The results suggest that the type of organisational innovation most closely related to eco-innovation is found in work responsibility and decision-making methods. Some less frequently studied significant factors are highlighted, such as training or aspects related to intellectual capital and knowledge management, since significant indications of the importance and acquisition of existing know-how have appeared, in contrast to internal knowledge generation. Originality/value The study seeks to observe what specific quantitative drivers (external or internal) are used for organisational eco-innovation, as a specific subtype of eco-innovation. This can improve our understanding of the ways in which organisational innovation can be used by corporations to provide environmental benefits. The academic literature provides information on the drivers and determinants for both organisational innovation and eco-innovation separately, but we believe this article offers a new approach by looking at the specific eco-innovation drivers achieved through organisational innovation.Publicación Interlinkages between coopetition and organisational innovation in Europe(Emerald, 2021-10-12) Ibar Alonso, Raquel; Bujidos Casado, María; Navío Marco, JulioPurpose The objective of this research is to analyse the relationship between coopetition and organisational innovation in EU countries. As coopetition is usually studied from an inter-company perspective, this work looks in detail at the “ad intra” dynamics of the coopeting companies to understand how they adjust their organisation or implement organisational innovation to successfully adopt this original approach. Design/methodology/approach Using Eurostat data (CIS2014), this research offers a quantitative study on coopeting companies, relating coopetition to organisational innovation. The analysis technique used in this study is logistic regression with maximum likelihood estimation, where the dependent variable is the location of the coopeting companies. Findings The findings highlight specific characteristics and differences according to whether a company coopetes domestically or in other more complex geographic environments. It also incorporates variables into the analysis such as the use of price marketing, employee training and company size. Originality/value Our study provides insights into the relationship between coopetition and organisational innovation, in a research field that usually focuses on inter-company analysis. Several little-studied factors are included in the analysis, such as the role of employee qualifications and differences in coopetition in different geographic areas. We observe that, in certain locations, coopetition could be related to a “market entry” effect.Publicación Twitter's capacity to forecast tourism demand: the case of way of Saint James(Emerald Publishing, 2024-04-25) Mendieta Aragón, Adrián; Navío Marco, Julio; Garín Muñoz, María TeresaPurpose – Radical changes in consumer habits induced by the coronavirus disease (COVID-19) pandemic suggest that the usual demand forecasting techniques based on historical series are questionable. This is particularly true for hospitality demand, which has been dramatically affected by the pandemic. Accordingly, we investigate the suitability of tourists’ activity on Twitter as a predictor of hospitality demand in the Way of Saint James – an important pilgrimage tourism destination. Design/methodology/approach – This study compares the predictive performance of the seasonal autoregressive integrated moving average (SARIMA) time-series model with that of the SARIMA with an exogenous variables (SARIMAX) model to forecast hotel tourism demand. For this, 110,456 tweets posted on Twitter between January 2018 and September 2022 are used as exogenous variables. Findings – The results confirm that the predictions of traditional time-series models for tourist demand can be significantly improved by including tourist activity on Twitter. Twitter data could be an effective tool for improving the forecasting accuracy of tourism demand in real-time, which has relevant implications for tourism management. This study also provides a better understanding of tourists’ digital footprints in pilgrimage tourism. Originality/value – This study contributes to the scarce literature on the digitalisation of pilgrimage tourism and forecasting hotel demand using a new methodological framework based on Twitter user-generated content. This can enable hospitality industry practitioners to convert social media data into relevant information for hospitality management.Publicación Tourism usage of digital collaborative economy platforms in Europe: Situation, behaviours, and implications for the digital policies(ELSEVIER, 2024) Mendieta Aragón, Adrián; Rodríguez Fernández, Laura; Navío Marco, JulioThis study analyses how the intensity of the use of digital sharing economy platforms has evolved in the European Union in recent years, including during the pandemic, and whether there are differences between European regions. In the digital field, work has begun on regulations and public policies that coexist with different policies in the regions and municipalities. Using spatial econometric techniques, this study provides a comparative analysis of space and time that identifies regional inequalities in terms of the intensity of demand for accommodations offered on digital sharing economy platforms. In particular, different clusters of high-intensity collaborative tourism were detected, and spatial spillover effects and interdependencies between European regions in collaborative tourism were recognised, identifying a positive spatial autocorrelation in the intensity rate of collaborative tourism. The effect of tourist destination saturation on the use of accommodation on these platforms was also observed. Several digital public policy implications were discussed, promoting regulatory coordination at the interregional and pan-European levels to avoid inequalities and imbalances across Europe.Publicación Analysis of brand influence in the rockets and feathers effect using disaggregated data(Elsevier, 2020-04-01) Palencia González, Francisco Javier; Navío Marco, Julio; Juberías Cáceres, GemaThis paper studies price asymmetries (the ‘rockets and feathers effect’) at the firm level using an approach that fundamentally differs from the previous literature. The research analyses the Spanish oil market, using more than 11 million daily price records from December, 23, 2014, to December 31, 2017. We apply the most common econometric approach to investigate asymmetry, the error correction model, and find asymmetries for all brands, either classic brands or low-cost flag brands. Classic brands make price adjustments in shorter periods, whereas supermarket brands, as well as independent and low-cost brands, correct prices only slowly. This research makes an original contribution to the study of the rockets and feathers phenomenon using brands as the units of analysis. The speed of price adjustments is especially relevant to understanding oil market price dynamics.Publicación Tackling the challenge of peer learning in hybrid and online universities(Springer, 2022-10-20) Mendieta Aragón, Adrián; Arguedas Sanz, Raquel; Ruiz Gómez, Luis Manuel; Navío Marco, JulioPeer learning is not fully developed or researched in online and hybrid higher education. This research analyses a peer learning experience in the asynchronous part of hybrid teaching, in one of the largest blended universities in Europe, promoting students to act as teachers of their peers, by preparing digital content (videos) for the course. This article studies whether there are behaviour patterns and different perceptions associated between students who act as teachers, and those who only act as students. The results indicate, among other findings, that students demand this type of activities, and value them very positively. Specifically, the “teachers” consider that this activity increases their motivation for the subject and their performance; they also consider that it significantly improves their creativity and communication skills, and they would definitely participate in the project again. The assessment of the students who merely view the materials is also very positive, and they prefer a learning method through classmate videos than the traditional learning method with printed materials. The research is also a boost to finding ways to promote learning among equals in non-classroom teaching in digital environmentsPublicación The student as a prosumer of educational audio–visual resources: a higher education hybrid learning experience(Taylor & Francis, 2022-06-09) Navío Marco, Julio; Ruiz Gómez, Luis Manuel; Arguedas Sanz, Raquel; López Martín, CarmenFull Article Figures & data References Citations Metrics Reprints & Permissions Read this article ABSTRACT The rise of the student as prosumer (producer–consumer) of educational content is a novel development that has hitherto been the subject of very little research, especially in relation to the generation of digital contents and materials for online and hybrid education in particular. This article analyses whether there are patterns of behaviour and different perceptions associated with different groups of students in their role as producers and/or users in the field of active learning in hybrid university education systems. To this end, the research has been conducted with a group of engineering students at one of the largest blended learning universities in Europe. The results indicate higher levels of involvement in, and appreciation of, the experience in content producers compared with mere content consumers, but the students’ environment and personal attitudes (such as their availability and degree of professional dedication) in relation to this type of education, the profile of which is often quite distinct from that of traditional learning, may differentiate their interest and appreciation of these activities, which are more creative and probably more demanding.