Persona: Navío Marco, Julio
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0000-0001-5163-9777
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Navío Marco
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Julio
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Publicación Are retailers leveraging in-store analytics? An exploratory study(Emerald, 2022-05-03) Lorente Martínez, Javier; Navío Marco, Julio; Rodrigo Moya, BeatrizPurpose The purpose of this study is to analyse the level of adoption of in-store analytics by brick-and-mortar retailers. Web analytics technology has been widely adopted by online retailers, and the technology to gather similar information in physical stores is already available. This study explores how such technology is valued and adopted by retailers. Design/methodology/approach This study is based on interviews and a focus group of 21 retail executives using a semi-structured interview methodology. An in-store analytics service was defined, along with specific key performance indicators (KPIs) and use cases to structure respondents' feedback. Findings Although noteworthy differences have been found in the value of KPIs and use cases by type of business, the main finding is that none of the respondents reached the stage of a brick-and-mortar data-driven company. In-store analytics services are in the early stages of Rogers' (1983) model of diffusion of innovations. Three main reasons are presented: lack of technology knowledge, budget priority and a data culture inside the companies. Practical implications The results should encourage scholars to further investigate the drivers accelerating the adoption of these technologies. Practitioners and solution providers should strive for improvement in the simplicity of their solutions. Originality/value This study is the first to analyse the level of adoption of in-store analytics from the perspective of retailers.Publicación Driving students’ engagement and satisfaction in blended and online learning universities: Use of learner-generated media in business management subjects(Elsevier, 2024-07) Navío Marco, Julio; Mendieta Aragón, Adrián; Fernández de Tejada Muñoz, Victoria; Bautista-Cerro Ruiz, María JosefaThe use of student-generated digital content is still limited in business management subjects, especially in blended and online courses, and it is particularly under-researched. This investigation analyses the results of a teaching innovation project in a business management subject in a bachelor’s degree at one of the largest hybrid universities in Europe. In the project, students are encouraged to be ‘instructors’, producing videos where they teach their classmates. The results reveal that the active role adopted by the student as instructor, through the creation of digital content, could foster a significant improvement in the understanding of the concepts of management, increase in the capacity to retain information and improve learning planning, among other benefits. The students enjoy this kind of activity, which promotes their engagement, and consider that digital content can be more effective than traditional printed resources. The findings show different results depending on the student’s role (instructor or learner). This study is also an invitation to deepen the capabilities of blended learning in business management, particularly in the use of these strategies in higher education.Publicación Student´s social e-reputation (“karma”) as motivational factor in MOOC learning(Taylor & Francis, 2021-04-03) Navío Marco, Julio; Solórzano García, MartaIn this paper, we analyse the role of the student’s digital reputation as a motivational factor for successfully completing Massive Open Online Courses (MOOCs). After a review of the academic literature on the role that the student’s reputation plays in community learning and to understand the role of involving the student that new techniques of gamification have taken in virtual learning, an empirical analysis is performed on the basis of data from a pioneer MOOC of Social Entrepreneurship (5016 registered students, 3250 of whom actually started). Using Classification and Regression Trees (CARTs) and Principal Component Analysis (PCA), we conclude that social reputation is a key factor for the student in successfully completing the course, and that the student’s retention is, along with his e-reputation (“karma”), directly related to his degree of participation, the rewards received, and his correspondence with peers. This shows that one of the factors that explain the student’s MOOC completion is his degree of interaction with other students, and particularly his reputation among them.Publicación Influence of organisational innovation and innovation in general on eco-innovation in European companies(Emerald, 2021-10-13) Rodríguez Rebés, Laura; Ibar Alonso, Raquel; Navío Marco, JulioPurpose This research focuses on establishing relationships between eco-innovation and organisational innovation to characterise organisational eco-innovation in European Union companies. We also aim to investigate the forms of organisational innovation that eco-innovative companies use as well as the factors or determinants of eco-innovation in the corporate environment that impel the use of organisational innovation. Design/methodology/approach We use the estimation of different binary logistic regression models with maximum likelihood applied to a sample obtained from the Eurostat's Community Innovation Survey 2014 database as a starting point. Findings The results suggest that the type of organisational innovation most closely related to eco-innovation is found in work responsibility and decision-making methods. Some less frequently studied significant factors are highlighted, such as training or aspects related to intellectual capital and knowledge management, since significant indications of the importance and acquisition of existing know-how have appeared, in contrast to internal knowledge generation. Originality/value The study seeks to observe what specific quantitative drivers (external or internal) are used for organisational eco-innovation, as a specific subtype of eco-innovation. This can improve our understanding of the ways in which organisational innovation can be used by corporations to provide environmental benefits. The academic literature provides information on the drivers and determinants for both organisational innovation and eco-innovation separately, but we believe this article offers a new approach by looking at the specific eco-innovation drivers achieved through organisational innovation.Publicación Interlinkages between coopetition and organisational innovation in Europe(Emerald, 2021-10-12) Ibar Alonso, Raquel; Bujidos Casado, María; Navío Marco, JulioPurpose The objective of this research is to analyse the relationship between coopetition and organisational innovation in EU countries. As coopetition is usually studied from an inter-company perspective, this work looks in detail at the “ad intra” dynamics of the coopeting companies to understand how they adjust their organisation or implement organisational innovation to successfully adopt this original approach. Design/methodology/approach Using Eurostat data (CIS2014), this research offers a quantitative study on coopeting companies, relating coopetition to organisational innovation. The analysis technique used in this study is logistic regression with maximum likelihood estimation, where the dependent variable is the location of the coopeting companies. Findings The findings highlight specific characteristics and differences according to whether a company coopetes domestically or in other more complex geographic environments. It also incorporates variables into the analysis such as the use of price marketing, employee training and company size. Originality/value Our study provides insights into the relationship between coopetition and organisational innovation, in a research field that usually focuses on inter-company analysis. Several little-studied factors are included in the analysis, such as the role of employee qualifications and differences in coopetition in different geographic areas. We observe that, in certain locations, coopetition could be related to a “market entry” effect.Publicación Coopetition as an innovation strategy in the European Union: Analysis of the German case(Elsevier, 2019-10) Bujidos Casado, María; Navío Marco, Julio; Rodrigo Moya, BeatrizThe aim of this article is to provide an in-depth examination of the relationship between coopetition and innovation in the European context. After examining the main findings in the literature on the subject, the article analyses the data from the Eurostat Community Innovation Survey (CIS2012), in Germany, and conducts a quantitative study associating coopetition and innovation with a view to observing how coopetitive companies perform in the field of innovation and what characteristics they have. Amongst other findings, the results yield a certain relationship between international coopetition and cooperation with international clients in the public sector, and also governments and international universities, while at the same time showing less interest in collaborating with private partners when coopeting on a domestic level. The size of the firm, the location of the partners or the percentage of employees with a university degree, are just some of the factors that are incorporated into the analysis.Publicación Analysis of brand influence in the rockets and feathers effect using disaggregated data(Elsevier, 2020-04-01) Palencia González, Francisco Javier; Navío Marco, Julio; Juberías Cáceres, GemaThis paper studies price asymmetries (the ‘rockets and feathers effect’) at the firm level using an approach that fundamentally differs from the previous literature. The research analyses the Spanish oil market, using more than 11 million daily price records from December, 23, 2014, to December 31, 2017. We apply the most common econometric approach to investigate asymmetry, the error correction model, and find asymmetries for all brands, either classic brands or low-cost flag brands. Classic brands make price adjustments in shorter periods, whereas supermarket brands, as well as independent and low-cost brands, correct prices only slowly. This research makes an original contribution to the study of the rockets and feathers phenomenon using brands as the units of analysis. The speed of price adjustments is especially relevant to understanding oil market price dynamics.Publicación Progress in wireless technologies in hospitality and tourism(Emerald, 2019-11-21) Navío Marco, Julio; Ruiz Gómez, Luis Manuel; Sevilla Sevilla, ClaudiaPurpose This paper aims to critically review the progression of wireless technologies in tourism and hospitality since 2000. Wireless technologies are a set of information and communications technologies (ICTs) involving radio transmission (such as mobile or satellite technologies) that are extensively used in tourism and hospitality, but which have not yet been studied comprehensively. Design/methodology/approach This study is a mixed methods review combining a quantitative and qualitative approach and including a systematic review of the academic literature since 2000. Findings Contrary to the prevailing focus of study on mobile technologies, the authors open the field to other technologies (such as Zigbee or Bluetooth), and in a particular highlight, the large role played by satellite technology in tourism and how this is reflected in the literature. In literature reviews linking tourism and ICTs, the authors find that excluding some journals may leave out notable aspects for any systematic analysis. Moreover, the study highlights the importance of wireless technologies in a sensor-based convergence between the physical and digital worlds. Originality/value The contribution is mainly twofold: first, the authors develop the literature on tourism with a better understanding of the role played by these technologies in supporting tourism and hospitality, by updating sources and research work; second, the authors take a holistic, all-encompassing approach, providing a truly comprehensive view of the literature on tourism and ICTs, in which wireless technologies have always been approached with fragmented or limited scope, lacking a view in the round.Publicación Business internships for bachelor's degrees at blended learning universities: A pilot study to assess the transition from hybrid studies to the workplace(Elsevier, 2023-07) Navío Marco, Julio; Sánchez Figueroa, María Cristina; Galán González, ArturoEnhancing the employability of new graduates is a growing demand for universities. The subject “Curricular Practices” (a business internship) in the undergraduate qualifications of management, economics, and business offers students the chance to experience on-site learning in the labour environment, which does not fit in a priori with blended and online teaching but, in contrast, can offer them a structured transition from the virtual classroom to a personal presence, as required in the workplace. The main objective of this research is to assess the interest in the professional boundary-crossing of university students of hybrid studies. This pilot study with students from bachelor’s degrees in management (business administration) and economics at one of the largest blended universities in Europe shows that students take on an active role in the learning process and professionally socialise through internships. Student become more involved. They acquire reflexive learning and increase their participation in different activities. Furthermore, internships give them a richer, more diversified (online and offline) and efficient education. This type of subject offers more opportunities than an exclusively virtual learning environment, generating positive synergies that improve the regulated transition process from a hybrid academic university environment to the workplace.Publicación The rising importance of the "Smart territory" concept: definition and implications(Elsevier, 2020-12-01) Gerli, Paolo; Navío Marco, Julio; Rodrigo Moya, BeatrizThe “Smart territory” concept emerges strongly not only as an extension of the smart city concept but also in opposition to it. The “smartization” of cities can produce a digital gap in the territories, particularly in rural areas that do not have the services and capabilities that citizens in urban areas enjoy. This is the first study fully focusing on the concept of ‘smart territory’, its relevance and the reasons for its emergence. It is also a wake-up call about the benefits of its momentum in the field of digital public policies, particularly in Europe. The beginning of the EU programming period 2021–2027 represents a good opportunity to include clear initiatives for smartization in the Territorial Cohesion Policies, expanding their wider scope and operationalization to different geographical areas.