Persona:
Navío Marco, Julio

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ORCID
0000-0001-5163-9777
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Navío Marco
Nombre de pila
Julio
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Filtros

2022 - 20243
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Fecha de inicio: 2012 × search.filters.applied.f.itemDepartamento: Análisis Económico ×

Resultados de la búsqueda

Mostrando 1 - 3 de 3
  • Miniatura
    Publicación
    Twitter's capacity to forecast tourism demand: the case of way of Saint James
    (Emerald Publishing, 2024-04-25) Mendieta Aragón, Adrián; Navío Marco, Julio; Garín Muñoz, María Teresa
    Purpose – Radical changes in consumer habits induced by the coronavirus disease (COVID-19) pandemic suggest that the usual demand forecasting techniques based on historical series are questionable. This is particularly true for hospitality demand, which has been dramatically affected by the pandemic. Accordingly, we investigate the suitability of tourists’ activity on Twitter as a predictor of hospitality demand in the Way of Saint James – an important pilgrimage tourism destination. Design/methodology/approach – This study compares the predictive performance of the seasonal autoregressive integrated moving average (SARIMA) time-series model with that of the SARIMA with an exogenous variables (SARIMAX) model to forecast hotel tourism demand. For this, 110,456 tweets posted on Twitter between January 2018 and September 2022 are used as exogenous variables. Findings – The results confirm that the predictions of traditional time-series models for tourist demand can be significantly improved by including tourist activity on Twitter. Twitter data could be an effective tool for improving the forecasting accuracy of tourism demand in real-time, which has relevant implications for tourism management. This study also provides a better understanding of tourists’ digital footprints in pilgrimage tourism. Originality/value – This study contributes to the scarce literature on the digitalisation of pilgrimage tourism and forecasting hotel demand using a new methodological framework based on Twitter user-generated content. This can enable hospitality industry practitioners to convert social media data into relevant information for hospitality management.
  • Miniatura
    Publicación
    Tackling the challenge of peer learning in hybrid and online universities
    (Springer, 2022-10-20) Mendieta Aragón, Adrián; Arguedas Sanz, Raquel; Ruiz Gómez, Luis Manuel; Navío Marco, Julio
    Peer learning is not fully developed or researched in online and hybrid higher education. This research analyses a peer learning experience in the asynchronous part of hybrid teaching, in one of the largest blended universities in Europe, promoting students to act as teachers of their peers, by preparing digital content (videos) for the course. This article studies whether there are behaviour patterns and different perceptions associated between students who act as teachers, and those who only act as students. The results indicate, among other findings, that students demand this type of activities, and value them very positively. Specifically, the “teachers” consider that this activity increases their motivation for the subject and their performance; they also consider that it significantly improves their creativity and communication skills, and they would definitely participate in the project again. The assessment of the students who merely view the materials is also very positive, and they prefer a learning method through classmate videos than the traditional learning method with printed materials. The research is also a boost to finding ways to promote learning among equals in non-classroom teaching in digital environments
  • Miniatura
    Publicación
    Tourism usage of digital collaborative economy platforms in Europe: Situation, behaviours, and implications for the digital policies
    (ELSEVIER, 2024) Mendieta Aragón, Adrián; Rodríguez Fernández, Laura; Navío Marco, Julio
    This study analyses how the intensity of the use of digital sharing economy platforms has evolved in the European Union in recent years, including during the pandemic, and whether there are differences between European regions. In the digital field, work has begun on regulations and public policies that coexist with different policies in the regions and municipalities. Using spatial econometric techniques, this study provides a comparative analysis of space and time that identifies regional inequalities in terms of the intensity of demand for accommodations offered on digital sharing economy platforms. In particular, different clusters of high-intensity collaborative tourism were detected, and spatial spillover effects and interdependencies between European regions in collaborative tourism were recognised, identifying a positive spatial autocorrelation in the intensity rate of collaborative tourism. The effect of tourist destination saturation on the use of accommodation on these platforms was also observed. Several digital public policy implications were discussed, promoting regulatory coordination at the interregional and pan-European levels to avoid inequalities and imbalances across Europe.