Persona: Navío Marco, Julio
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Navío Marco
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Julio
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Publicación Progress in wireless technologies in hospitality and tourism(Emerald, 2019-11-21) Navío Marco, Julio; Ruiz Gómez, Luis Manuel; Sevilla Sevilla, ClaudiaPurpose This paper aims to critically review the progression of wireless technologies in tourism and hospitality since 2000. Wireless technologies are a set of information and communications technologies (ICTs) involving radio transmission (such as mobile or satellite technologies) that are extensively used in tourism and hospitality, but which have not yet been studied comprehensively. Design/methodology/approach This study is a mixed methods review combining a quantitative and qualitative approach and including a systematic review of the academic literature since 2000. Findings Contrary to the prevailing focus of study on mobile technologies, the authors open the field to other technologies (such as Zigbee or Bluetooth), and in a particular highlight, the large role played by satellite technology in tourism and how this is reflected in the literature. In literature reviews linking tourism and ICTs, the authors find that excluding some journals may leave out notable aspects for any systematic analysis. Moreover, the study highlights the importance of wireless technologies in a sensor-based convergence between the physical and digital worlds. Originality/value The contribution is mainly twofold: first, the authors develop the literature on tourism with a better understanding of the role played by these technologies in supporting tourism and hospitality, by updating sources and research work; second, the authors take a holistic, all-encompassing approach, providing a truly comprehensive view of the literature on tourism and ICTs, in which wireless technologies have always been approached with fragmented or limited scope, lacking a view in the round.Publicación Innovative policies for industrial transition in the EU: Mitigating the social impacts?(Taylor & Francis, 2022-06-08) Bujidos Casado, María Jesús; Rodrígues Fernández, María; Navío Marco, JulioThe resurgence of industrial policies in the European Union has led to the introduction of policies to support regions in industrial transition within the framework of territorial cohesion policies. There is an initial interest in introducing a social component in these policies. This brief investigation reviews the actions carried out to date and reflects on their implementation. The European Commission has launched several regional policy pilots, which could help in the definition of new industrial transition policies, but these policies require to progress in their practical implementation, in order to obtain the expected results, thus mitigating the social impacts that the transition may cause in the regions of Europe. From the analysis of the pilots and the state of the art, we propose some recommendations to operationalize these policies, based mainly in an appropriate policy mix, consideration of the spatial components, involvement of the stakeholders, and the use of bottom-up and neo-endogenous approaches.Publicación Analysis of the adoption of customer facing in-store technologies in retail SMEs(Elsevier, 2020-11) Lorente Martínez, Javier; Navío Marco, Julio; Rodrigo Moya, BeatrizBrick and mortar stores are suffering the dramatic revolution of the retail sector. Customer facing in-store technologies (CFIST) are a key component of the inevitable transformation of retail stores; yet the reasons to adopt such technologies by business owners may be little known. Based on a TOE and TAM inspired framework, this study analyses the drivers of such decision by small and medium size enterprises using a survey methodology. The results show that the attitude towards technology is the strongest predictor of the intention to adopt CFIST, highlighting the role of the top management in technology decisions. This conclusion has important implications for practitioners. This research is the first to address the adoption of CFIST by SMEs and therefore set the path for further studies about the impact and adoption of in-store technology in SMEs.Publicación The rising importance of the "Smart territory" concept: definition and implications(Elsevier, 2020-12-01) Gerli, Paolo; Navío Marco, Julio; Rodrigo Moya, BeatrizThe “Smart territory” concept emerges strongly not only as an extension of the smart city concept but also in opposition to it. The “smartization” of cities can produce a digital gap in the territories, particularly in rural areas that do not have the services and capabilities that citizens in urban areas enjoy. This is the first study fully focusing on the concept of ‘smart territory’, its relevance and the reasons for its emergence. It is also a wake-up call about the benefits of its momentum in the field of digital public policies, particularly in Europe. The beginning of the EU programming period 2021–2027 represents a good opportunity to include clear initiatives for smartization in the Territorial Cohesion Policies, expanding their wider scope and operationalization to different geographical areas.Publicación Environment, tourism and satellite technology: Exploring fruitful interlinkages(Elsevier, 2020-07) Sevilla Sevilla, Claudia; Navío Marco, Julio; Ruiz Gómez, Luis ManuelHighlights The literature is rich in papers linking tourism, satellites and the environment. Satellite technology may find new applications in tourism areas. We identify areas where tourism affects or is affected by the environment. This fertile combination has not yet been reflected in tourism literature.Publicación Student´s social e-reputation (“karma”) as motivational factor in MOOC learning(Taylor & Francis, 2021-04-03) Navío Marco, Julio; Solórzano García, MartaIn this paper, we analyse the role of the student’s digital reputation as a motivational factor for successfully completing Massive Open Online Courses (MOOCs). After a review of the academic literature on the role that the student’s reputation plays in community learning and to understand the role of involving the student that new techniques of gamification have taken in virtual learning, an empirical analysis is performed on the basis of data from a pioneer MOOC of Social Entrepreneurship (5016 registered students, 3250 of whom actually started). Using Classification and Regression Trees (CARTs) and Principal Component Analysis (PCA), we conclude that social reputation is a key factor for the student in successfully completing the course, and that the student’s retention is, along with his e-reputation (“karma”), directly related to his degree of participation, the rewards received, and his correspondence with peers. This shows that one of the factors that explain the student’s MOOC completion is his degree of interaction with other students, and particularly his reputation among them.Publicación Are retailers leveraging in-store analytics? An exploratory study(Emerald, 2022-05-03) Lorente Martínez, Javier; Navío Marco, Julio; Rodrigo Moya, BeatrizPurpose The purpose of this study is to analyse the level of adoption of in-store analytics by brick-and-mortar retailers. Web analytics technology has been widely adopted by online retailers, and the technology to gather similar information in physical stores is already available. This study explores how such technology is valued and adopted by retailers. Design/methodology/approach This study is based on interviews and a focus group of 21 retail executives using a semi-structured interview methodology. An in-store analytics service was defined, along with specific key performance indicators (KPIs) and use cases to structure respondents' feedback. Findings Although noteworthy differences have been found in the value of KPIs and use cases by type of business, the main finding is that none of the respondents reached the stage of a brick-and-mortar data-driven company. In-store analytics services are in the early stages of Rogers' (1983) model of diffusion of innovations. Three main reasons are presented: lack of technology knowledge, budget priority and a data culture inside the companies. Practical implications The results should encourage scholars to further investigate the drivers accelerating the adoption of these technologies. Practitioners and solution providers should strive for improvement in the simplicity of their solutions. Originality/value This study is the first to analyse the level of adoption of in-store analytics from the perspective of retailers.Publicación Analysis of brand influence in the rockets and feathers effect using disaggregated data(Elsevier, 2020-04-01) Palencia González, Francisco Javier; Navío Marco, Julio; Juberías Cáceres, GemaThis paper studies price asymmetries (the ‘rockets and feathers effect’) at the firm level using an approach that fundamentally differs from the previous literature. The research analyses the Spanish oil market, using more than 11 million daily price records from December, 23, 2014, to December 31, 2017. We apply the most common econometric approach to investigate asymmetry, the error correction model, and find asymmetries for all brands, either classic brands or low-cost flag brands. Classic brands make price adjustments in shorter periods, whereas supermarket brands, as well as independent and low-cost brands, correct prices only slowly. This research makes an original contribution to the study of the rockets and feathers phenomenon using brands as the units of analysis. The speed of price adjustments is especially relevant to understanding oil market price dynamics.Publicación Smart city networks' governance: The Spanish smart city network case study(Elsevier, 2018-11-01) Palomo Navarro, Álvaro; Navío Marco, JulioThe governance of smart city networks emerges as a new research area intersecting smart governance and public networks studies. This work aims to contribute to the literature on smart cities governance by studying councillor's governance in complex networks and on network performance. To carry out this analysis, the Spanish Network of Smart Cities (RECI), one of the first of its kind and an international reference for city networks, is reviewed as a case study, with the main objective of establishing a theory on its global innovation capacity and operations, together with the local level spurring influenced on its members. A PEST (Political, Economic, Social and Technological) analysis was carried out in order to assess the impact of the smart city network both at local, national and international level. This research was completed with a consultation carried out among some of RECI's municipalities. The analysis of the results shows how RECI can be considered an example of a well organised network with quantifiable savings for its members, capable of configuring future policies in local administration, necessarily related to efficiency, digitalization and citizen-centricity and with key topics to build the future. The study also suggests recommendations oriented to potential improvements that smart city networks could undertake.Publicación Interlinkages between coopetition and organisational innovation in Europe(Emerald, 2021-10-12) Ibar Alonso, Raquel; Bujidos Casado, María Jesús; Navío Marco, JulioPurpose The objective of this research is to analyse the relationship between coopetition and organisational innovation in EU countries. As coopetition is usually studied from an inter-company perspective, this work looks in detail at the “ad intra” dynamics of the coopeting companies to understand how they adjust their organisation or implement organisational innovation to successfully adopt this original approach. Design/methodology/approach Using Eurostat data (CIS2014), this research offers a quantitative study on coopeting companies, relating coopetition to organisational innovation. The analysis technique used in this study is logistic regression with maximum likelihood estimation, where the dependent variable is the location of the coopeting companies. Findings The findings highlight specific characteristics and differences according to whether a company coopetes domestically or in other more complex geographic environments. It also incorporates variables into the analysis such as the use of price marketing, employee training and company size. Originality/value Our study provides insights into the relationship between coopetition and organisational innovation, in a research field that usually focuses on inter-company analysis. Several little-studied factors are included in the analysis, such as the role of employee qualifications and differences in coopetition in different geographic areas. We observe that, in certain locations, coopetition could be related to a “market entry” effect.