Persona: Navío Marco, Julio
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Navío Marco
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Julio
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Publicación Innovative policies for industrial transition in the EU: Mitigating the social impacts?(Taylor & Francis, 2022-06-08) Bujidos Casado, María Jesús; Rodrígues Fernández, María; Navío Marco, JulioThe resurgence of industrial policies in the European Union has led to the introduction of policies to support regions in industrial transition within the framework of territorial cohesion policies. There is an initial interest in introducing a social component in these policies. This brief investigation reviews the actions carried out to date and reflects on their implementation. The European Commission has launched several regional policy pilots, which could help in the definition of new industrial transition policies, but these policies require to progress in their practical implementation, in order to obtain the expected results, thus mitigating the social impacts that the transition may cause in the regions of Europe. From the analysis of the pilots and the state of the art, we propose some recommendations to operationalize these policies, based mainly in an appropriate policy mix, consideration of the spatial components, involvement of the stakeholders, and the use of bottom-up and neo-endogenous approaches.Publicación Analysis of the adoption of customer facing in-store technologies in retail SMEs(Elsevier, 2020-11) Lorente Martínez, Javier; Navío Marco, Julio; Rodrigo Moya, BeatrizBrick and mortar stores are suffering the dramatic revolution of the retail sector. Customer facing in-store technologies (CFIST) are a key component of the inevitable transformation of retail stores; yet the reasons to adopt such technologies by business owners may be little known. Based on a TOE and TAM inspired framework, this study analyses the drivers of such decision by small and medium size enterprises using a survey methodology. The results show that the attitude towards technology is the strongest predictor of the intention to adopt CFIST, highlighting the role of the top management in technology decisions. This conclusion has important implications for practitioners. This research is the first to address the adoption of CFIST by SMEs and therefore set the path for further studies about the impact and adoption of in-store technology in SMEs.Publicación The rising importance of the "Smart territory" concept: definition and implications(Elsevier, 2020-12-01) Gerli, Paolo; Navío Marco, Julio; Rodrigo Moya, BeatrizThe “Smart territory” concept emerges strongly not only as an extension of the smart city concept but also in opposition to it. The “smartization” of cities can produce a digital gap in the territories, particularly in rural areas that do not have the services and capabilities that citizens in urban areas enjoy. This is the first study fully focusing on the concept of ‘smart territory’, its relevance and the reasons for its emergence. It is also a wake-up call about the benefits of its momentum in the field of digital public policies, particularly in Europe. The beginning of the EU programming period 2021–2027 represents a good opportunity to include clear initiatives for smartization in the Territorial Cohesion Policies, expanding their wider scope and operationalization to different geographical areas.Publicación Twitter's capacity to forecast tourism demand: the case of way of Saint James(Emerald Publishing, 2024-04-25) Mendieta Aragón, Adrián; Navío Marco, Julio; Garín Muñoz, María TeresaPurpose – Radical changes in consumer habits induced by the coronavirus disease (COVID-19) pandemic suggest that the usual demand forecasting techniques based on historical series are questionable. This is particularly true for hospitality demand, which has been dramatically affected by the pandemic. Accordingly, we investigate the suitability of tourists’ activity on Twitter as a predictor of hospitality demand in the Way of Saint James – an important pilgrimage tourism destination. Design/methodology/approach – This study compares the predictive performance of the seasonal autoregressive integrated moving average (SARIMA) time-series model with that of the SARIMA with an exogenous variables (SARIMAX) model to forecast hotel tourism demand. For this, 110,456 tweets posted on Twitter between January 2018 and September 2022 are used as exogenous variables. Findings – The results confirm that the predictions of traditional time-series models for tourist demand can be significantly improved by including tourist activity on Twitter. Twitter data could be an effective tool for improving the forecasting accuracy of tourism demand in real-time, which has relevant implications for tourism management. This study also provides a better understanding of tourists’ digital footprints in pilgrimage tourism. Originality/value – This study contributes to the scarce literature on the digitalisation of pilgrimage tourism and forecasting hotel demand using a new methodological framework based on Twitter user-generated content. This can enable hospitality industry practitioners to convert social media data into relevant information for hospitality management.Publicación Environment, tourism and satellite technology: Exploring fruitful interlinkages(Elsevier, 2020-07) Sevilla Sevilla, Claudia; Navío Marco, Julio; Ruiz Gómez, Luis ManuelHighlights The literature is rich in papers linking tourism, satellites and the environment. Satellite technology may find new applications in tourism areas. We identify areas where tourism affects or is affected by the environment. This fertile combination has not yet been reflected in tourism literature.Publicación Business internships for bachelor's degrees at blended learning universities: A pilot study to assess the transition from hybrid studies to the workplace(Elsevier, 2023-07) Navío Marco, Julio; Sánchez Figueroa, María Cristina; Galán González, ArturoEnhancing the employability of new graduates is a growing demand for universities. The subject “Curricular Practices” (a business internship) in the undergraduate qualifications of management, economics, and business offers students the chance to experience on-site learning in the labour environment, which does not fit in a priori with blended and online teaching but, in contrast, can offer them a structured transition from the virtual classroom to a personal presence, as required in the workplace. The main objective of this research is to assess the interest in the professional boundary-crossing of university students of hybrid studies. This pilot study with students from bachelor’s degrees in management (business administration) and economics at one of the largest blended universities in Europe shows that students take on an active role in the learning process and professionally socialise through internships. Student become more involved. They acquire reflexive learning and increase their participation in different activities. Furthermore, internships give them a richer, more diversified (online and offline) and efficient education. This type of subject offers more opportunities than an exclusively virtual learning environment, generating positive synergies that improve the regulated transition process from a hybrid academic university environment to the workplace.Publicación Driving students’ engagement and satisfaction in blended and online learning universities: Use of learner-generated media in business management subjects(Elsevier, 2024-07) Navío Marco, Julio; Mendieta Aragón, Adrián; Fernández de Tejada Muñoz, Victoria; Bautista-Cerro Ruiz, María JoséThe use of student-generated digital content is still limited in business management subjects, especially in blended and online courses, and it is particularly under-researched. This investigation analyses the results of a teaching innovation project in a business management subject in a bachelor’s degree at one of the largest hybrid universities in Europe. In the project, students are encouraged to be ‘instructors’, producing videos where they teach their classmates. The results reveal that the active role adopted by the student as instructor, through the creation of digital content, could foster a significant improvement in the understanding of the concepts of management, increase in the capacity to retain information and improve learning planning, among other benefits. The students enjoy this kind of activity, which promotes their engagement, and consider that digital content can be more effective than traditional printed resources. The findings show different results depending on the student’s role (instructor or learner). This study is also an invitation to deepen the capabilities of blended learning in business management, particularly in the use of these strategies in higher education.Publicación Student´s social e-reputation (“karma”) as motivational factor in MOOC learning(Taylor & Francis, 2021-04-03) Navío Marco, Julio; Solórzano García, MartaIn this paper, we analyse the role of the student’s digital reputation as a motivational factor for successfully completing Massive Open Online Courses (MOOCs). After a review of the academic literature on the role that the student’s reputation plays in community learning and to understand the role of involving the student that new techniques of gamification have taken in virtual learning, an empirical analysis is performed on the basis of data from a pioneer MOOC of Social Entrepreneurship (5016 registered students, 3250 of whom actually started). Using Classification and Regression Trees (CARTs) and Principal Component Analysis (PCA), we conclude that social reputation is a key factor for the student in successfully completing the course, and that the student’s retention is, along with his e-reputation (“karma”), directly related to his degree of participation, the rewards received, and his correspondence with peers. This shows that one of the factors that explain the student’s MOOC completion is his degree of interaction with other students, and particularly his reputation among them.Publicación Are retailers leveraging in-store analytics? An exploratory study(Emerald, 2022-05-03) Lorente Martínez, Javier; Navío Marco, Julio; Rodrigo Moya, BeatrizPurpose The purpose of this study is to analyse the level of adoption of in-store analytics by brick-and-mortar retailers. Web analytics technology has been widely adopted by online retailers, and the technology to gather similar information in physical stores is already available. This study explores how such technology is valued and adopted by retailers. Design/methodology/approach This study is based on interviews and a focus group of 21 retail executives using a semi-structured interview methodology. An in-store analytics service was defined, along with specific key performance indicators (KPIs) and use cases to structure respondents' feedback. Findings Although noteworthy differences have been found in the value of KPIs and use cases by type of business, the main finding is that none of the respondents reached the stage of a brick-and-mortar data-driven company. In-store analytics services are in the early stages of Rogers' (1983) model of diffusion of innovations. Three main reasons are presented: lack of technology knowledge, budget priority and a data culture inside the companies. Practical implications The results should encourage scholars to further investigate the drivers accelerating the adoption of these technologies. Practitioners and solution providers should strive for improvement in the simplicity of their solutions. Originality/value This study is the first to analyse the level of adoption of in-store analytics from the perspective of retailers.Publicación Influence of organisational innovation and innovation in general on eco-innovation in European companies(Emerald, 2021-10-13) Rodríguez Rebés, Laura; Ibar Alonso, Raquel; Navío Marco, Julio::virtual::4264::600; Navío Marco, Julio; Navío Marco, Julio; Navío Marco, JulioPurpose This research focuses on establishing relationships between eco-innovation and organisational innovation to characterise organisational eco-innovation in European Union companies. We also aim to investigate the forms of organisational innovation that eco-innovative companies use as well as the factors or determinants of eco-innovation in the corporate environment that impel the use of organisational innovation. Design/methodology/approach We use the estimation of different binary logistic regression models with maximum likelihood applied to a sample obtained from the Eurostat's Community Innovation Survey 2014 database as a starting point. Findings The results suggest that the type of organisational innovation most closely related to eco-innovation is found in work responsibility and decision-making methods. Some less frequently studied significant factors are highlighted, such as training or aspects related to intellectual capital and knowledge management, since significant indications of the importance and acquisition of existing know-how have appeared, in contrast to internal knowledge generation. Originality/value The study seeks to observe what specific quantitative drivers (external or internal) are used for organisational eco-innovation, as a specific subtype of eco-innovation. This can improve our understanding of the ways in which organisational innovation can be used by corporations to provide environmental benefits. The academic literature provides information on the drivers and determinants for both organisational innovation and eco-innovation separately, but we believe this article offers a new approach by looking at the specific eco-innovation drivers achieved through organisational innovation.