Persona: Navío Marco, Julio
Cargando...
Dirección de correo electrónico
ORCID
0000-0001-5163-9777
Fecha de nacimiento
Proyectos de investigación
Unidades organizativas
Puesto de trabajo
Apellidos
Navío Marco
Nombre de pila
Julio
Nombre
20 resultados
Resultados de la búsqueda
Mostrando 1 - 10 de 20
Publicación Are retailers leveraging in-store analytics? An exploratory study(Emerald, 2022-05-03) Lorente Martínez, Javier; Navío Marco, Julio; Rodrigo Moya, BeatrizPurpose The purpose of this study is to analyse the level of adoption of in-store analytics by brick-and-mortar retailers. Web analytics technology has been widely adopted by online retailers, and the technology to gather similar information in physical stores is already available. This study explores how such technology is valued and adopted by retailers. Design/methodology/approach This study is based on interviews and a focus group of 21 retail executives using a semi-structured interview methodology. An in-store analytics service was defined, along with specific key performance indicators (KPIs) and use cases to structure respondents' feedback. Findings Although noteworthy differences have been found in the value of KPIs and use cases by type of business, the main finding is that none of the respondents reached the stage of a brick-and-mortar data-driven company. In-store analytics services are in the early stages of Rogers' (1983) model of diffusion of innovations. Three main reasons are presented: lack of technology knowledge, budget priority and a data culture inside the companies. Practical implications The results should encourage scholars to further investigate the drivers accelerating the adoption of these technologies. Practitioners and solution providers should strive for improvement in the simplicity of their solutions. Originality/value This study is the first to analyse the level of adoption of in-store analytics from the perspective of retailers.Publicación Driving students’ engagement and satisfaction in blended and online learning universities: Use of learner-generated media in business management subjects(Elsevier, 2024-07) Navío Marco, Julio; Mendieta Aragón, Adrián; Fernández de Tejada Muñoz, Victoria; Bautista-Cerro Ruiz, María JosefaThe use of student-generated digital content is still limited in business management subjects, especially in blended and online courses, and it is particularly under-researched. This investigation analyses the results of a teaching innovation project in a business management subject in a bachelor’s degree at one of the largest hybrid universities in Europe. In the project, students are encouraged to be ‘instructors’, producing videos where they teach their classmates. The results reveal that the active role adopted by the student as instructor, through the creation of digital content, could foster a significant improvement in the understanding of the concepts of management, increase in the capacity to retain information and improve learning planning, among other benefits. The students enjoy this kind of activity, which promotes their engagement, and consider that digital content can be more effective than traditional printed resources. The findings show different results depending on the student’s role (instructor or learner). This study is also an invitation to deepen the capabilities of blended learning in business management, particularly in the use of these strategies in higher education.Publicación Student´s social e-reputation (“karma”) as motivational factor in MOOC learning(Taylor & Francis, 2021-04-03) Navío Marco, Julio; Solórzano García, MartaIn this paper, we analyse the role of the student’s digital reputation as a motivational factor for successfully completing Massive Open Online Courses (MOOCs). After a review of the academic literature on the role that the student’s reputation plays in community learning and to understand the role of involving the student that new techniques of gamification have taken in virtual learning, an empirical analysis is performed on the basis of data from a pioneer MOOC of Social Entrepreneurship (5016 registered students, 3250 of whom actually started). Using Classification and Regression Trees (CARTs) and Principal Component Analysis (PCA), we conclude that social reputation is a key factor for the student in successfully completing the course, and that the student’s retention is, along with his e-reputation (“karma”), directly related to his degree of participation, the rewards received, and his correspondence with peers. This shows that one of the factors that explain the student’s MOOC completion is his degree of interaction with other students, and particularly his reputation among them.Publicación Influence of organisational innovation and innovation in general on eco-innovation in European companies(Emerald, 2021-10-13) Rodríguez Rebés, Laura; Ibar Alonso, Raquel; Navío Marco, JulioPurpose This research focuses on establishing relationships between eco-innovation and organisational innovation to characterise organisational eco-innovation in European Union companies. We also aim to investigate the forms of organisational innovation that eco-innovative companies use as well as the factors or determinants of eco-innovation in the corporate environment that impel the use of organisational innovation. Design/methodology/approach We use the estimation of different binary logistic regression models with maximum likelihood applied to a sample obtained from the Eurostat's Community Innovation Survey 2014 database as a starting point. Findings The results suggest that the type of organisational innovation most closely related to eco-innovation is found in work responsibility and decision-making methods. Some less frequently studied significant factors are highlighted, such as training or aspects related to intellectual capital and knowledge management, since significant indications of the importance and acquisition of existing know-how have appeared, in contrast to internal knowledge generation. Originality/value The study seeks to observe what specific quantitative drivers (external or internal) are used for organisational eco-innovation, as a specific subtype of eco-innovation. This can improve our understanding of the ways in which organisational innovation can be used by corporations to provide environmental benefits. The academic literature provides information on the drivers and determinants for both organisational innovation and eco-innovation separately, but we believe this article offers a new approach by looking at the specific eco-innovation drivers achieved through organisational innovation.Publicación Análisis de la creación de valor a largo plazo de las fusiones y adquisiones entre operadoras en el sector de telecomunicación(Universidad Nacional de Educación a Distancia (España). Facultad de Ciencias Económicas y Empresariales. Departamento de Organización de Empresas, 2012-12-20) Navío Marco, Julio; Solárzano García, Marta; Matilla García, MarianoLa presente tesis doctoral analiza el papel que las fusiones y adquisiciones (F&A) juegan en la restructuración del sector de las telecomunicaciones y su impacto en las empresas y sus accionistas. Su objetivo es analizar el impacto que dichas operaciones están teniendo en la configuración del sector, si crean valor y determinar algunos factores que influyen en las mismas. Tras caracterizar el sector objeto de análisis (telecomunicaciones) y discutir y seleccionar la metodología a largo plazo más adecuada en nuestro caso, se pasa a realizar un análisis econométrico de las F&A en telecomunicaciones en el periodo 1995-2010. La investigación se centra en las compañías telefónicas, u operadoras, como principales actores del sector. El análisis empírico nos permite dilucidar las repercusiones que la fusión y adquisición, en cuanto a creación o destrucción de valor, tiene en la evolución del sector de las telecomunicaciones y sus actores, y algunas causas explicativas de dichos resultados. En este sentido, se ha caracterizado la evolución de la industria entre los años 1995-2010, realizando un profundo análisis de la evolución de la cadena de valor; y hemos realizado un completo análisis descriptivo de 10459 anuncios de fusión o adquisición y 4337 F&A completadas entre operadoras que se han realizado en el sector en los últimos años. En el ámbito metodológico, se ha evaluado las diferentes metodologías posibles con un planteamiento sistemático basado en su valoración según diferentes parámetros estadísticos. Igualmente, se ha realizado una revisión de los principales trabajos de investigación sobre fusiones y adquisiciones a largo plazo que han obtenido resultados estadísticamente significativos. En el análisis empírico, se ha demostrado la destrucción de valor producido por las fusiones y adquisiciones entre operadoras en los años 2000 a 2010. Se observa que mientras las operaciones de F&A entre operadoras destruye valor en el largo plazo una muestra que incluye únicamente las fusiones o adquisiciones donde los participantes hablan diferentes idiomas presenta rendimientos acumulados anormales negativos desde plazos más cortos de tiempo y mayores en valor absoluto. Cuando se restringe la muestra a las operaciones con el mismo idioma, se observan, por el contrario, valores positivos en los rendimientos acumulados. El efecto resulta especialmente acusado cuando se toma una muestra en el que ambas empresas participantes utilizan el castellano.Publicación Interlinkages between coopetition and organisational innovation in Europe(Emerald, 2021-10-12) Ibar Alonso, Raquel; Bujidos Casado, María; Navío Marco, JulioPurpose The objective of this research is to analyse the relationship between coopetition and organisational innovation in EU countries. As coopetition is usually studied from an inter-company perspective, this work looks in detail at the “ad intra” dynamics of the coopeting companies to understand how they adjust their organisation or implement organisational innovation to successfully adopt this original approach. Design/methodology/approach Using Eurostat data (CIS2014), this research offers a quantitative study on coopeting companies, relating coopetition to organisational innovation. The analysis technique used in this study is logistic regression with maximum likelihood estimation, where the dependent variable is the location of the coopeting companies. Findings The findings highlight specific characteristics and differences according to whether a company coopetes domestically or in other more complex geographic environments. It also incorporates variables into the analysis such as the use of price marketing, employee training and company size. Originality/value Our study provides insights into the relationship between coopetition and organisational innovation, in a research field that usually focuses on inter-company analysis. Several little-studied factors are included in the analysis, such as the role of employee qualifications and differences in coopetition in different geographic areas. We observe that, in certain locations, coopetition could be related to a “market entry” effect.Publicación Twitter's capacity to forecast tourism demand: the case of way of Saint James(Emerald Publishing, 2024-04-25) Mendieta Aragón, Adrián; Navío Marco, Julio; Garín Muñoz, María TeresaPurpose – Radical changes in consumer habits induced by the coronavirus disease (COVID-19) pandemic suggest that the usual demand forecasting techniques based on historical series are questionable. This is particularly true for hospitality demand, which has been dramatically affected by the pandemic. Accordingly, we investigate the suitability of tourists’ activity on Twitter as a predictor of hospitality demand in the Way of Saint James – an important pilgrimage tourism destination. Design/methodology/approach – This study compares the predictive performance of the seasonal autoregressive integrated moving average (SARIMA) time-series model with that of the SARIMA with an exogenous variables (SARIMAX) model to forecast hotel tourism demand. For this, 110,456 tweets posted on Twitter between January 2018 and September 2022 are used as exogenous variables. Findings – The results confirm that the predictions of traditional time-series models for tourist demand can be significantly improved by including tourist activity on Twitter. Twitter data could be an effective tool for improving the forecasting accuracy of tourism demand in real-time, which has relevant implications for tourism management. This study also provides a better understanding of tourists’ digital footprints in pilgrimage tourism. Originality/value – This study contributes to the scarce literature on the digitalisation of pilgrimage tourism and forecasting hotel demand using a new methodological framework based on Twitter user-generated content. This can enable hospitality industry practitioners to convert social media data into relevant information for hospitality management.Publicación Coopetition as an innovation strategy in the European Union: Analysis of the German case(Elsevier, 2019-10) Bujidos Casado, María; Navío Marco, Julio; Rodrigo Moya, BeatrizThe aim of this article is to provide an in-depth examination of the relationship between coopetition and innovation in the European context. After examining the main findings in the literature on the subject, the article analyses the data from the Eurostat Community Innovation Survey (CIS2012), in Germany, and conducts a quantitative study associating coopetition and innovation with a view to observing how coopetitive companies perform in the field of innovation and what characteristics they have. Amongst other findings, the results yield a certain relationship between international coopetition and cooperation with international clients in the public sector, and also governments and international universities, while at the same time showing less interest in collaborating with private partners when coopeting on a domestic level. The size of the firm, the location of the partners or the percentage of employees with a university degree, are just some of the factors that are incorporated into the analysis.Publicación Progress in information technology and tourism management: 30 years on and 20 years after the internet -Revisiting Buhalis & Law's landmark study about eTourism(Elsevier, 2018-12-01) Navío Marco, Julio; Ruiz Gómez, Luis Manuel; Sevilla Sevilla, Claudia“Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research” is reviewed in terms of its significance to academic literature linking Information and Communication Technologies (ICTs) and tourism. Ten years after its publication in 2008, we revisit this paper with a view to observing the main changes in eTourism over these years, analysing the strategic lines that are driving its evolution, and verifying the fulfilment of the tendencies anticipated by Buhalis and Law. Their diagnosis has been very accurate and, given the rapidity of the technological changes, it is appropriate to highlight the changes that this sector has experienced since then.Publicación Tourism usage of digital collaborative economy platforms in Europe: Situation, behaviours, and implications for the digital policies(ELSEVIER, 2024) Mendieta Aragón, Adrián; Rodríguez Fernández, Laura; Navío Marco, JulioThis study analyses how the intensity of the use of digital sharing economy platforms has evolved in the European Union in recent years, including during the pandemic, and whether there are differences between European regions. In the digital field, work has begun on regulations and public policies that coexist with different policies in the regions and municipalities. Using spatial econometric techniques, this study provides a comparative analysis of space and time that identifies regional inequalities in terms of the intensity of demand for accommodations offered on digital sharing economy platforms. In particular, different clusters of high-intensity collaborative tourism were detected, and spatial spillover effects and interdependencies between European regions in collaborative tourism were recognised, identifying a positive spatial autocorrelation in the intensity rate of collaborative tourism. The effect of tourist destination saturation on the use of accommodation on these platforms was also observed. Several digital public policy implications were discussed, promoting regulatory coordination at the interregional and pan-European levels to avoid inequalities and imbalances across Europe.