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Sevilla Sevilla, Claudia

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0000-0003-2603-7891
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Sevilla Sevilla
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Claudia
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Mostrando 1 - 3 de 3
  • Publicación
    Environment, tourism and satellite technology: Exploring fruitful interlinkages
    (Elsevier, 2020-07) Sevilla Sevilla, Claudia; Navío Marco, Julio; Ruiz Gómez, Luis Manuel
    Highlights The literature is rich in papers linking tourism, satellites and the environment. Satellite technology may find new applications in tourism areas. We identify areas where tourism affects or is affected by the environment. This fertile combination has not yet been reflected in tourism literature.
  • Publicación
    Social networks and customer loyalty: review of loyalty keys and main social networks publications’ characteristics
    (Frontiers, 2023-10-20) Dávila Espuela, Nelida; Reina Paz, María Dolores; Sevilla Sevilla, Claudia
    The aim of this work is to shed light on the characteristics and relationship between customer loyalty and publications by the companies on social networks; it has been undertaken with the aid of an exhaustive review of previous studies from 1994 up to the present time. The purpose of the research is to generate a model that can tackle the practical characteristics of the publications on social networks to encourage loyalty. With a view to this, a model is developed that is an extension of the traditional “Four Stage Loyalty Model” based on other constructions of the same model, and combined with the characteristics of social networks publications defined in earlier literature. This reflexive approach is particularly important here due to the fact that companies have to be closer to customers’ requirements and customers have the option to choose from which type of communication they wish to be the object.
  • Publicación
    Drones in Hospitality and Tourism: A literature review and research agenda
    (Emerald, 2023-05-15) Sevilla Sevilla, Claudia; Mendieta Aragón, Adrián; Ruiz Gómez, Luis Manuel
    Drones have become an important element within hospitality and tourism. The main objective of this study is to identify the corpus of knowledge and create a research agenda that establishes appropriate guidelines for future study of drone application in hospitality and tourism. This work has undertaken utilising a mixed methods approach that combines quantitative and qualitative research and includes a review of the literature related to the study of drone use in hospitality and tourism. The mixed methods review identified gaps in the research, potential areas of study to enhance the scientific literature, and potential uses of drones in tourism and hospitality for researchers, consumers, and industry professionals. This study makes an original contribution by establishing an integrated framework, which lead to a synthesis of the research corpus and provided a holistic conceptualisation of the relationship between tourism and drones. In addition, the research agenda proposed will help boost and consolidate this emerging field of research.