This chapter explores the impact of the change in tourist behavior in the New Normal toward achieving the United Nations Sustainable Development Goals, through proximity tourism. This chapter addresses the under-investigated topic of proximity tourism modeling consumer behavior and defining the profile of the proximity tourist in the New Normal after the COVID-19 pandemic in the case of residents in Spain. This study uses a set of microdata with 72,232 observations obtained from the Resident Travel Survey of the National Statistics Institute of Spain during the period 2019-2021 to compare the behavior of tourists in the pre-pandemic stage and the behavior of tourists in the New Normal. The results of this chapter confirm that there has been a significant increase in the penetration rates of proximity tourism among residents in Spain, which will positively impact sustainable tourism development. This study also finds interregional differences in the participation of proximity tourism between the regions of Spain, as well as in the tourist's sociodemographic profile and the trip's characteristics.
