Reina Paz, María DoloresRodríguez Vargas, Juan Carlos2025-01-282025-01-282023-03Paz, M. D. R., & Vargas, J. C. R. (2023). Main theoretical consumer behavioural models. A review from 1935 to 2021. Heliyon, 9(3). https://doi.org/10.1016/j.heliyon.2023.e138952405-8440https://doi.org/10.1016/j.heliyon.2023.e13895https://hdl.handle.net/20.500.14468/25573The registered version of this article, first published in “Heliyon, 9(3)", is available online at the publisher's website: Elsevier, https://doi.org/10.1016/j.heliyon.2023.e13895La versión registrada de este artículo, publicado por primera vez en “Heliyon, 9(3)", está disponible en línea en el sitio web del editor: Elsevier, https://doi.org/10.1016/j.heliyon.2023.e13895In the area of company economy, consumer behaviour and consumer attitudes to consumption and debt have been the subject of study ever since this discipline came into practice. This publication is a result of an initial work that provides a conceptual analyses and review, within a line of research that the authors are developing, the aim of which is to establish the characteristics that determine the current consumer behaviour and the actual patterns of conduct that make it possible to devise a new contextual psycho-economic model with regard to consumer behaviour. This work is an exhaustive theoretical review of the numerous authors, theories and models concerning consumer behaviour considered from 1935 to 2021.eninfo:eu-repo/semantics/openAccess53 Ciencias EconómicasartículoBehaviorBrandCompanyConsumerEconomyModelsPsychology