Atribución-NoComercial-SinDerivadas 4.0 InternacionalSantoveña Casal, Sonia MaríaMa Dolores Fernández Pérez2024-10-022024-10-022022-01-11Sonia Santoveña-Casal, M Dolores Fernández Pérez, Relevance of E-Participation in the state health campaign in Spain: #EstoNoEsUnJuego / #ThisIsNotAGame, Technology in Society, Volume 68, 2022, 101877, ISSN 0160-791X, https://doi.org/10.1016/j.techsoc.2022.1018770160-791Xhttps://doi.org/10.1016/j.techsoc.2022.101877https://hdl.handle.net/20.500.14468/23855Confronting the COVID-19 health emergency has forced public administrations in Spain to work with various networks as a means of promoting their campaigns to citizens. This paper aims to analyse digital citizens’ eparticipation by focusing on the state health campaign #EstoNoEsUnJuego - #ThisIsNotAGame. This campaign was launched by the Spanish Ministry of Health in September 2020 via Twitter with the objective of reinforcing protection measures against the virus. A sample consisting of 19,576 tweets, sent from September 2020 to February 2021, was investigated and the results have indicated that, of 9133 users, 64.8% of citizens collaborated in the dissemination of tweets. It was observed that most messages supported the campaign by disseminating information on measures, data and news. Only 0.1% of the messages were aggressive. The conclusion is that, despite not having created a true form of communication between public institutions and citizens, eparticipation has generated a functional connection between them. Citizens have acquired a responsible and participatory digital role which, although failing to show personal involvement in their comments, has been the main driving force behind the success of this campaign.eninfo:eu-repo/semantics/openAccess53 Ciencias Económicas::5312 Economía sectorial::5312.04 EducaciónartículoE-participationDigital citizenshipTwitterCOVID-19CommunicationSocial interaction