Cuesta González, Marta María de laFroud, JulieTischer, Daniel2024-11-212024-11-212021de la Cuesta-González, M., Froud, J. & Tischer, D. Coalitions and Public Action in the Reshaping of Corporate Responsibility: The Case of the Retail Banking Industry. J Bus Ethics 173, 539–558 (2021). https://doi.org/10.1007/s10551-020-04529-x0167-4544 | eISSN 1573-0697https://doi.org/10.1007/s10551-020-04529-xhttps://hdl.handle.net/20.500.14468/24466The registered version of this article, first published in “Journal of Business Ethics , 2021, vol. 173", is available online at the publisher's website: Springer, https://doi.org/10.1007/s10551-020-04529-x La versión registrada de este artículo, publicado por primera vez en “Journal of Business Ethics , 2021, vol. 173", está disponible en línea en el sitio web del editor: Springer, https://doi.org/10.1007/s10551-020-04529-xThis paper addresses the question of whether and how public action via civil society and/or government can meaningfully shape industry-wide corporate responsibility (ICR) behaviour. We explore how, in principle, ICR can come about and what conditions might be effective in promoting more ethical behaviour. We propose a framework to understand attempts to develop more responsible behaviour at an industry level through processes of negotiation and coalition building. We suggest that any attempt to meaningfully influence ICR would require stakeholders to possess both power and legitimacy; moreover, magnitude and urgency of the issue at stake may affect the ability to influence ICR. The framework is applied to the retail banking industry, focusing on post-crisis experiences in two countries—Spain and the UK—where there has been considerable pressure on the retail banking industry by civil society and/or government to change behaviours, especially to abandon unethical practices. We illustrate in this paper how corporate responsibility at the sector level in retail banking is the product of context-specific processes of negotiation between civil society and public authorities, on behalf of customers and other stakeholders, drawing on legal and other institutions to influence industry behaviour.eninfo:eu-repo/semantics/openAccess53 Ciencias EconómicasartículoCorporate responsibilityIndustry corporate responsibilityBusiness ethicsRetail bankingStakeholder negotiationBank business modelFinancial servicesSpainUK