Casado García-Hirschfeld, ElenaRodríguez Santos, María ÁngelesLópez Martín, Carmen2025-01-092025-01-092025-01-05García-Hirschfeld, E. C., Rodríguez-Santos, M. Á., & López-Martín, C. (2025). Teaching economics in blended learning higher education: Use of whiteboard videos to engage the students. The International Journal of Management Education, 23(2), 101124.2352-3565https://doi.org/10.1016/j.ijme.2024.101124https://hdl.handle.net/20.500.14468/25160The registered version of this article, first published in The International Journal of Management Education, is available online at the publisher's website: Elsevier, https://doi.org/10.1016/j.ijme.2024.101124La versión registrada de este artículo, publicado por primera vez en The International Journal of Management Education, está disponible en línea en el sitio web del editor: Elsevier, https://doi.org/10.1016/j.ijme.2024.101124Blended Learning (BL) is a type of learning that has been arousing interest for more than a decade and it has been playing an even greater role since the pandemic. This article sets out the results of a teaching innovation project (TIP) within the framework of blended university education in economics. This research has a dual objective. First, it aims to analyse the extent to which student involvement is stimulated through the use of the specific methodology of whiteboard videos in economics studies. Use of whiteboard videos in economy education is under researched. Second, it analyses how the development of a strong learning community can be enhanced. The results obtained from the analysis of the data taken from a survey show a high level of satisfaction among economics students with the use of these videos as a learning tool and their perception of the positive effect of watching them on encouraging and facilitating the learning process. In addition, the experience allows the lecturers in economy to improve the way they teach and boost the creation of a strong community using novel learning technologies.eninfo:eu-repo/semantics/openAccess53 Ciencias Económicasartículoblended learningwhiteboard videoslearning engagementvirtual learning environmentseconomics education