Motivations to consume ecological foods in alternative food networks (AFNs) in Southern Spain

Escobar Lópeza, Sttefanie Yenitza, Espinoza Ortegaa, Angélica, Lozano Cabedo, Carmen, Aguilar Criadob, Encarnación y Amaya Corchuelod, Santiago . (2019) Motivations to consume ecological foods in alternative food networks (AFNs) in Southern Spain. British Food Journal

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Título Motivations to consume ecological foods in alternative food networks (AFNs) in Southern Spain
Autor(es) Escobar Lópeza, Sttefanie Yenitza
Espinoza Ortegaa, Angélica
Lozano Cabedo, Carmen
Aguilar Criadob, Encarnación
Amaya Corchuelod, Santiago
Materia(s) Sociología
Abstract Purpose – The purpose of this paper is to identify the motivations to consume ecological foods in alternative food networks (AFNs). Design/methodology/approach – In total, 150 questionnaires were applied; the questionnaire was adapted from Food Choice Questionnaire (Steptoe et al., 1995). Data were analyzed by means of multivariate statistics with factor and cluster analysis. In order to identify statistical differences ( p o 0.05), Kruskal–Wallis and Mann–Whitney nonparametric tests were performed. Findings – Ten factors or motivations were found: social ecological concern, nutritional content, sensory aspects, certifications, naturalness, specialized consumption, trust in the seller, economic aspects, health and availability. Four groups were obtained and called: citizen consumers, in-process citizen consumers, conscious social consumers with no interest in certifications and conscious pragmatic consumers. It is concluded that differentiated consumers visit these establishments and their motivations are diverse, albeit they concur, to a varying extent, with the objectives of AFNs, finding a mixture of hedonic and ethical motivations. Practical implications – This sort of works about specific places of consumption as well as specific consumers, in this case ecological, contributes to the development of future social research on other contexts, different consumers and products. Originality/value – This sort of research has been carried out in various European cities, with a number of foods and over various sales channels; however, at present there is a debate around AFNs and the veracity of their goals. This way, the present work can contribute with an answer to whether the goals match the motivations of consumers.
Palabras clave Motives
Consumers
Ecological
Food Choice Questionnaire
Editor(es) Emerald insight
Fecha 2019
Formato application/pdf
Identificador bibliuned:FAC-CPYS-Articulos-Clozano-0008
http://e-spacio.uned.es/fez/view/bibliuned:FAC-CPYS-Articulos-Clozano-0008
DOI - identifier https://doi.org/10.1108/BFJ-01-2019-0051
ISSN - identifier 0007-070X
Nombre de la revista British Food Journal
Número de Volumen 121
Número de Issue 11
Publicado en la Revista British Food Journal
Idioma eng
Versión de la publicación publishedVersion
Tipo de recurso Article
Derechos de acceso y licencia http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
Tipo de acceso Acceso abierto
Notas adicionales La versión registrada de este artículo, publicado por primera vez en British Food Journal, está disponible en línea en el sitio web del editor: Emerald insight https://doi.org/10.1108/BFJ-01-2019-0051
Notas adicionales The published version of this article, first published in British Food Journal, is available online at the publisher's website: Emerald insight https://doi.org/10.1108/BFJ-01-2019-0051

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Creado: Fri, 22 Dec 2023, 22:23:53 CET