Analysis of the adoption of customer facing in-store technologies in retail SMEs

Lorente Martínez, Javier, Navío Marco, Julio y Rodrigo Moya, Beatriz . (2020) Analysis of the adoption of customer facing in-store technologies in retail SMEs. Journal of Retailing and Consumer Services, Volume 57, 2020, 102225

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Título Analysis of the adoption of customer facing in-store technologies in retail SMEs
Autor(es) Lorente Martínez, Javier
Navío Marco, Julio
Rodrigo Moya, Beatriz
Materia(s) Economía
Empresa
Abstract Brick and mortar stores are suffering the dramatic revolution of the retail sector. Customer facing in-store technologies (CFIST) are a key component of the inevitable transformation of retail stores; yet the reasons to adopt such technologies by business owners may be little known. Based on a TOE and TAM inspired framework, this study analyses the drivers of such decision by small and medium size enterprises using a survey methodology. The results show that the attitude towards technology is the strongest predictor of the intention to adopt CFIST, highlighting the role of the top management in technology decisions. This conclusion has important implications for practitioners. This research is the first to address the adoption of CFIST by SMEs and therefore set the path for further studies about the impact and adoption of in-store technology in SMEs.
Palabras clave Retail
SME
in-store technologies
digitalisation
brick and mortar
TOE
TAM
CFIST
Editor(es) Elsevier
Fecha 2020-11
Formato application/pdf
Identificador bibliuned:DptoOE-FECO-Articulos-Jnavio-0007
http://e-spacio.uned.es/fez/view/bibliuned:DptoOE-FECO-Articulos-Jnavio-0007
DOI - identifier https://doi.org/10.1016/j.jretconser.2020.102225
ISSN - identifier 0969-6989; 1873-1384
Nombre de la revista Journal of Retailing and Consumer Services
Número de Volumen 57
Publicado en la Revista Journal of Retailing and Consumer Services, Volume 57, 2020, 102225
Idioma eng
Versión de la publicación acceptedVersion
Tipo de recurso Article
Derechos de acceso y licencia http://creativecommons.org/licenses/by-nc-nd/4.0
info:eu-repo/semantics/openAccess
Tipo de acceso Acceso abierto
Notas adicionales This is an Accepted Manuscript of an article published by Elsevier in "Journal of Retailing and Consumer Services, Volume 57, 2020, 102225", available at: https://doi.org/10.1016/j.jretconser.2020.102225
Notas adicionales Este es el manuscrito aceptado del artículo publicado por Elsevier en "Journal of Retailing and Consumer Services, Volume 57, 2020, 102225", disponible en línea: https://doi.org/10.1016/j.jretconser.2020.102225

 
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Creado: Wed, 10 Jan 2024, 22:17:16 CET