Feel free to use my personal data: an experiment on disclosure behavior when shopping online

Gómez Barroso, José Luis . (2021) Feel free to use my personal data: an experiment on disclosure behavior when shopping online. Online Information Review, vol. 45, nº 3, pp. 537-547

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Título Feel free to use my personal data: an experiment on disclosure behavior when shopping online
Autor(es) Gómez Barroso, José Luis
Materia(s) Economía
Abstract Purpose: The goal of the article is twofold: to determine the effectiveness of monetary incentives for disclosing personal information, and to confirm the existence of a bite the bullet effect whereby people more easily accept providing personal data if they become aware of the requirement when the purchasing decision is almost taken. Design/methodology/approach: An experiment in which participants made a real purchase on the AliExpress marketplace was carried out. They were asked to login either via the Facebook button or by creating a username and password. A different reimbursement of the price paid for their purchase was offered in each case. This information was presented either at the beginning of the purchasing process or just before completing the purchase order. Findings: The monetary incentive proved to work well. The bite the bullet effect could not be assessed because many participants willingly gave their data to the company even if they had decided not to buy anything. Social implications: While people continue to publicly declare that they have privacy concerns, their behavior could not be further removed from such concerns. Practical implications: From a managerial perspective, this is good news. This is a calamity from a policy perspective. More experiments carried out in real settings are needed as a first step for reconsidering public action. Originality/value: Experiment in a completely real setting, in which participants made a purchase using their own credit card.
Palabras clave privacy
personal data
disclosure behavior
experiment
heuristics
e-commerce
Editor(es) Emerald
Fecha 2021
Formato application/pdf
Identificador bibliuned:DptoEAHE-FECO-Articulos-JLgomez-007
http://e-spacio.uned.es/fez/view/bibliuned:DptoEAHE-FECO-Articulos-JLgomez-007
DOI - identifier https://doi.org/10.1108/OIR-03-2020-0082
ISSN - identifier 1468-4527
Nombre de la revista Online Information Review
Número de Volumen 45
Número de Issue 3
Página inicial 537
Página final 547
Publicado en la Revista Online Information Review, vol. 45, nº 3, pp. 537-547
Idioma eng
Versión de la publicación publishedVersion
Tipo de recurso Article
Derechos de acceso y licencia http://creativecommons.org/licenses/by/4.0
Notas adicionales The registered version of this article, first published in Online Information Review, is available online at the publisher's website: https://doi.org/10.1108/OIR-03-2020-0082
Notas adicionales La versión registrada de este artículo, publicado por primera vez en Online Information Review, está disponible en línea en el sitio web del editor: https://doi.org/10.1108/OIR-03-2020-0082

 
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Creado: Thu, 18 Jan 2024, 06:13:25 CET